Product Marketing Executive

About the role

We are seeking a proactive and driven Product Marketing Executive to join our team. In this role, you will work closely with the Product Marketing Manager and Sales team to support go-to-market initiatives, market research, lead nurture programs, customer engagement, and event execution.

This is an ideal opportunity for an organized, curious professional eager to build a career in B2B technology marketing. We value continuous learning and welcome candidates who leverage AI and digital tools to enhance efficiency and drive results.

Job Responsibilities:

Market Research & Competitive Intelligence

• Assist in conducting comprehensive market research, competitor benchmarking, and customer demand analysis to support strategic product positioning and identify B2B growth opportunities.

Content Development & Campaign Support

• Co-developed marketing collateral, pitch decks, and promotional content, successfully supporting cross-channel marketing campaigns.

Lead Management & CRM Administration

• Identified prospective leads, managed pipeline data accuracy in CRM systems, and coordinated with cross-functional sales teams to track lead conversion.

Event Planning & Management

• Executed end-to-end logistics for webinars, workshops, and customer engagement activities, including registration management, participant communication, and post-event lead nurtures.

AI-Driven Productivity Optimization

• Leveraged generative AI applications (e.g., ChatGPT, Gemini) to streamline research workflows, draft initial campaign copy, and enhance daily operational output.

Requirements:

• Higher Diploma or above in Marketing, Business or related disciplines

• 1 year or above relevant experience

• Proactive, responsible and eager to learn

• Strong communication, interpersonal and coordination skills

• Well-organised, detail-oriented and able to manage multiple priorities effectively

• Proficiency in Microsoft Office, particularly Excel and PowerPoint

• A keen interest in technology, software and B2B marketing

• Comfortable using AI and digital productivity tools, with a willingness to learn new platforms

• Fresh graduate are also welcome
  

For interested parties, please send your detailed resume with Current and Expected salary with the date of availability via “Quick Apply” .

Job applicant information will be kept confidentially for a period up to one year or to be referred to other appropriate positions within our company. Personal Data collected will be used for recruitment purpose only.