Product Marketing Lead
You will establish marketing as a core function and shape how institutional buyers are reached, educated, and engaged. You will work with founders and business development to develop positioning, create technical content, launch demand-generation programs, and build reporting that connects marketing to pipeline and revenue. You will refine the narrative, develop repeatable go-to-market motions, strengthen market presence, and identify effective marketing investments. You will design inbound and account-based campaigns, define metrics, produce sales collateral, manage digital-channel strategy, build analyst and press relationships, and lead conference programs from planning through pipeline conversion.
Responsibilities
- Design and execute demand-generation programs that drive qualified pipeline across inbound and account-based motions
- Partner with business development on account-based campaigns for priority institutional accounts
- Define marketing metrics and reporting, including pipeline contribution, MQLs, conversion rates, and CAC
- Shape product positioning and messaging for distinct buyer personas
- Refine the narrative differentiating Cubist from competing providers and platforms
- Create technical marketing collateral, including one-pagers, case studies, and website copy
- Promote thought leadership through technical content, blog posts, research reports, and security analyses
- Build and nurture analyst and press relationships
- Drive digital-channel strategy across the website, GEO/SEO, paid acquisition, LinkedIn, and X
- Own industry-conference presence, including booth strategy, speaking submissions, sponsored content, and business-development enablement
- Organize pre-event, on-site, and post-event programs that convert conference activity into pipeline
Requirements
- 8+ years of experience in B2B product marketing, content marketing, and/or growth marketing roles
- Experience ideally at crypto infrastructure, fintech, or developer-facing B2B companies
- Experience running marketing experiments and using data to guide decisions
- Ability to connect buyer challenges with relevant opportunities
- Existing relationships with crypto-native press, analysts, podcast hosts, and conference organizers are a strong plus
Benefits
- Equity package
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Company-sponsored 401(k)
- Home-office stipend
- Company retreats and offsites