Product Marketing Lead / Product Marketing Director

You will lead product marketing by developing positioning, messaging frameworks, partner launch narratives, and go-to-market strategies for new features. You will translate complex technical capabilities into clear customer-facing stories, create sales and partner enablement materials, support joint marketing initiatives, and package product updates for internal and external audiences.

Responsibilities

• Develop differentiated messaging for the Trade, Transact, and Tokenize product lines
• Translate complex technical features into narratives tied to partner value, market trends, and business outcomes
• Maintain and evolve product positioning
• Partner with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact
• Build and lead go-to-market plans for new features
• Develop positioning, competitive framing, and content for sales, success, and marketing
• Package product updates for internal teams and external audiences
• Develop partner-facing messaging for major announcements
• Create value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
• Support joint marketing initiatives with enterprise partners

Requirements

• 7-10+ years of experience in product marketing at a B2B fintech, payments, or crypto infrastructure company
• Experience supporting fast-moving product teams
• Experience building go-to-market motions for technical products
• Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus
• Product positioning and messaging development
• Strong writing and structuring skills
• Ability to lead cross-functional plans independently
• Ability to translate complex infrastructure products into accessible narratives

Benefits

• Healthcare insurance with zerohash covering roughly 100% of employee premiums and a portion of spouse/children premiums in the U.S.
• Vision insurance
• Dental insurance
• Chance to earn equity
• Maternity leave after 6 months
• Paternity leave after 6 months
• WeWork All Access Membership
• WFH yearly stipend
• L&D yearly stipend after 6 months