Product Marketing Lead / Product Marketing Director
You will lead product marketing by developing positioning, messaging frameworks, partner launch narratives, and go-to-market strategies for new features. You will translate complex technical capabilities into clear customer-facing stories, create sales and partner enablement materials, support joint marketing initiatives, and package product updates for internal and external audiences.
Responsibilities
- Develop differentiated messaging for the Trade, Transact, and Tokenize product lines
- Translate complex technical features into narratives tied to partner value, market trends, and business outcomes
- Maintain and evolve product positioning
- Partner with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact
- Build and lead go-to-market plans for new features
- Develop positioning, competitive framing, and content for sales, success, and marketing
- Package product updates for internal teams and external audiences
- Develop partner-facing messaging for major announcements
- Create value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
- Support joint marketing initiatives with enterprise partners
Requirements
- 7-10+ years of experience in product marketing at a B2B fintech, payments, or crypto infrastructure company
- Experience supporting fast-moving product teams
- Experience building go-to-market motions for technical products
- Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus
- Product positioning and messaging development
- Strong writing and structuring skills
- Ability to lead cross-functional plans independently
- Ability to translate complex infrastructure products into accessible narratives
Benefits
- Healthcare insurance with zerohash covering roughly 100% of employee premiums and a portion of spouse/children premiums in the U.S.
- Vision insurance
- Dental insurance
- Chance to earn equity
- Maternity leave after 6 months
- Paternity leave after 6 months
- WeWork All Access Membership
- WFH yearly stipend
- L&D yearly stipend after 6 months