Product Marketing Lead (Product Owner / BA / UX) - #35216

Company Profile:

Our client is a US-headquartered company founded in 2024 by healthcare professionals who understood firsthand the challenges nurse practitioners face in securing and managing collaborative physician relationships. Their platform simplifies this process with instant matching to verified physicians, transparent pricing, dedicated support, and a secure, compliant system.

Duties & Responsibilities:

Product Ownership

• Own and groom the product backlog across our core

pillars (Daily Moves, Referral Builder, Psychology Today

Optimizer, Website Builder, Reviews, Community Groups, Analytics), translating roadmap themes into

clear epics, user stories, and acceptance criteria.

• Prioritize features and fixes in partnership with the

Product Director, balancing member impact, business

goals, and engineering capacity.

• Run or support sprint ceremonies (planning, backlog

refinement, review) and act as the point of contact for

engineering/design questions during build.

• Track feature delivery against the published roadmap

(e.g., Growth OS phases, Website Builder phases) and

flag risks early.

• Independently lead end-to-end initiatives from research

through launch, exercising judgment on scope and

trade-offs with minimal oversight.

Business Analysis

• Analyze member behavior, funnel data, and feature

adoption to identify what's working and where

members drop off (e.g., Free-to-Pro conversion,

Academy completion, tool activation).

• Turn research (competitor builders, forum feedback,

member interviews) into structured requirements and

business cases the team can act on.

• Define and track success metrics for new releases —

activation rate, retention/streaks, referral attribution,

CE pathway readiness, and similar KPIs.

• Document current-state vs. future-state workflows for

complex initiatives, such as the CE (continuing

education) credit pathway.

UX & Product Design Collaboration

• Partner with design/engineering to ensure new features

follow a coherent, member-first experience —

especially across the 5-pillar Learn → Put it Live →

Master loop.

• Review and pressure-test flows (onboarding, wizard

based intake, template gallery, dashboard) against

healthcare-specific UX requirements: mobile-first, fast

load, clear trust signals, HIPAA-safe language.

• Run lightweight usability reviews or member feedback

sessions to validate design decisions before and after

launch.

Product Marketing

• Develop positioning, messaging, and launch plans for

new features and pricing tiers (Starter vs. Pro), in close

coordination with the Founder.

• Own go-to-market execution for releases — landing

page updates, in-app announcements, email/lifecycle

campaigns, and sales enablement content.

• Craft and refine core narrative and proof points

(member testimonials, ROI stats, competitive

differentiation vs. Wix/Squarespace/Durable) across

marketing surfaces.

• Collaborate on content strategy for the Growth

Academy and public marketing site to support

acquisition and activation goals.

Requirements

• 5 years minimum of experience in a role blending

product ownership, business analysis, and/or

product marketing — ideally within a SaaS, digital

health, or marketing technology environment.

• Experience with AI-assisted product features

(prompt-driven content generation, AI coaching,

etc.).

• Demonstrated experience writing user stories,

requirements, or PRDs, and working directly with

engineering and design teams through a build

cycle.

• Working knowledge of UX principles and the

ability to give informed feedback on flows,

wireframes, and prototypes (you don't need to

be a designer, but you need a strong eye for

member experience).

• Marketing or MarTech background —

comfortable with positioning, messaging,

lifecycle/email marketing, conversion funnels,

and campaign execution.

• Strong analytical skills: comfortable working with

product and marketing metrics (activation,

retention, conversion) to inform decisions.

• Excellent written communication — able to turn

research and roadmap concepts into clear,

structured documentation.

• Self-directed and comfortable in a fast-moving,

founder-led environment where priorities can

shift as we learn.

Advantageous or Nice-to-Have Skills/Experience:

• Experience in healthcare, behavioral health, or a

regulated industry (familiarity with HIPAA-safe

content practices).

• Familiarity with tools such as Jira/Linear, Figma,

Amplitude/Mixpanel, and email/lifecycle

platforms.

• Reporting & Working Relationships

• Reports directly to the Product Director.

• Works in close, ongoing collaboration with the

Founder on product direction, positioning, and

strategic priorities.

• Partners cross-functionally with engineering,

design, and content/marketing contributors.