Product Marketing Lead

You will own the marketing strategy and execution for Corda Protocol and its asset pipeline. You will lead launches, develop positioning and ideal customer profiles, speak with customers and partners, create content and sales enablement materials, and run growth initiatives across partner, affiliate, loyalty, lead-generation, organic, and paid channels.

Responsibilities

• Set marketing strategy and sequencing for each launch phase
• Own product launches end to end, including claims and supporting assets
• Define and refine ideal customer profiles
• Talk with customers and partners and translate insights into positioning
• Research and write prospect-focused content
• Own the content pipeline and marketing calendar
• Build and refine sales enablement materials
• Work with crypto, fintech, and traditional-finance partners on campaigns
• Run and refine affiliate, loyalty, and lead-generation programmes
• Set organic and paid growth strategy across sponsorships, conferences, online, and onchain channels

Requirements

• 6+ years of marketing experience, primarily in product marketing
• At least 2 years of crypto or DeFi experience
• Experience at an institutional crypto or DeFi company, leading protocol, exchange, or CeFi platform
• Track record of owning end-to-end launches and positioning that increased adoption or revenue
• Hands-on experience with partner, affiliate, referral, or loyalty programmes using onchain and funnel data
• Experience marketing permissioned and permissionless onchain products
• Ability to write clear narratives from complex financial and technical information
• Ability to make sound decisions during fast-moving launches