Product Marketing Manager

Responsibilities:

• Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
• Launching new releases. Tell customers what's new and persuade them to start using it.
• Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
• Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
• Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.

Requirements:

• 4-6 years in product marketing at a B2B SaaS product company.
• Evidence of owning a launch end-to-end: positioning through to adoption, not just producing the assets someone else specified.
• Strong creative skill across formats: blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos.
• Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked.
• The discipline to run a content calendar.
• Hands-on experience with visuals and short videos (Canva, editing, or strong AI-tool leverage).