Product Marketing Manager

Hi there! 👋

We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator, launched in 2015. Today, we have a diverse portfolio of products in lifestyle, education, photo & video, and entertainment, with over 5M monthly active users and a solid 20% QoQ revenue growth.

We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives. We're looking for a Product Marketing Manager who's eager to understand marketing on a deeper level: analyze user behavior, identify growth opportunities, run experiments, and see how every decision impacts conversion, LTV, and product growth.

What you’ll do:

• Drive growth of stable and new products through funnel optimization and A/B testing.
• Conduct market and user research to identify new growth opportunities.
• Build and iterate user acquisition funnels in collaboration with the product and marketing teams.
• Develop and test value propositions that resonate with users emotionally.
• Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals.
• Help improve internal marketing/product marketing processes: documentation, task flow, handoffs, reporting, and communication between teams.

About you:

• 1+ years of experience in product/growth marketing, product management, user acquisition, or creative marketing.
• Strong understanding of product marketing funnels: acquisition, activation, conversion, monetization, retention.
• Ability to analyze funnel performance, identify drop-offs, generate hypotheses for improvements.
• Understanding of unit economics.
• Experience setting tasks and communicating with development and design teams.
• English level – B2+.

Well be a plus:

• Experience working with Tableau, GA, Amplitude, and similar analytics tools.
• Basic understanding of A/B testing, campaign performance analysis, and experiment evaluation.
• Understanding of operational process improvements: documenting processes, identifying bottlenecks, improving handoffs, and making workflows more efficient.

Why this is a great opportunity to join our Mental Health startup:

• Work on a meaningful product that helps people improve their mental well-being.
• Direct impact on millions of users across global markets.
• Join a high-performing creative team that values testing, innovation, and speed.
• No legacy systems, no bureaucracy — just fast decisions and space to grow.

Our benefits:

• Flexibility to work from remotely from anywhere
• Comprehensive medical insurance to keep you healthy and secure
• Sport compensation to support your physical well-being
• Corporate English courses to enhance your language skills
• Compensation for educational events and courses to foster your professional growth
• Fun and engaging corporate events to strengthen team bonds and create lasting memories.

Recruitment precess:
Screening Interview 👉 Test Task 👉 Hiring Manager Interview 👉 Final interview 👉 Job Offer

Turn your expertise into real impact — be part of our team!