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Audiohook

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Product Marketing Manager

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Role Overview

The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.

Key Responsibilities

Post-Close Activation

  • Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption

  • Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them

  • Increase 90-day customer activation rate by a measurable amount within 6 months of hiring

  • Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion

Positioning & Messaging

  • Own positioning, messaging, and narrative for Audiohook's platform and key product lines

  • Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas

Launches & Sales Enablement

  • Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement

  • Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides

Cross-Functional Collaboration

  • Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field

  • Communicate clearly and proactively in a remote-first environment

Qualifications

Required

  • 4+ years of B2B product marketing experience

  • Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches

  • Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users

  • Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement

  • Comfortable working directly with customers — interviews, advisory boards, win/loss research

Preferred

  • Experience in adtech, martech, or SaaS

  • Experience building reference programs or customer advocacy motions

  • Experience in a startup or high-growth company

  • Comfort using AI tools to research, draft, and iterate on messaging

What We Offer

  • Fully remote work environment

  • Competitive salary and equity opportunities

  • Performance bonuses

  • Health, dental, and vision benefits

  • Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend

  • Flexible PTO and remote-friendly culture

  • Bi-annual Corporate Offsites

  • Opportunity to help shape a function at a rapidly scaling tech company

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What this application asks

ashby

Name, Email, Resume

  • Tell us about a specific time you improved customer activation or time-to-value. What signals told you there was a problem, what did you ship, and what was the actual measured result? written answer
  • Describe a positioning or messaging shift you led. What was the old narrative, what made you reposition, and how did you validate the new direction with customers and the sales team? written answer
  • Walk us through a product launch you owned end-to-end. What is the single decision you're least proud of in hindsight, and what would you do differently? written answer
  • Tell us about a time customer or win/loss research changed your mind about something — positioning, a feature, a segment, anything. What did you hear, and what did you do about it? written answer
  • How do you use AI tools in your product marketing work today? Give us a specific example where AI changed your output — and a specific example where it produced something you had to throw out or significantly rework. written answer
  • Please share your desired salary: