Product Marketing Manager (Cameras & Sensors)

• Motorola Solutions is looking for a dynamic Product Marketing Manager to manage our cameras and sensors portfolio in the Avigilon Unity technology suite. Avigilon Unity is our on-premise video security and access control offering that helps customers protect people, property and places
• As the product marketer, you will oversee the go-to-market strategy, positioning and messaging to drive awareness and adoption of Avigilon Unity cameras and sensors.
• This includes bringing new products and features to market, creating marketing and sales enablement collateral, supporting integrated campaigns, and taking on other initiatives that push your portfolio and the VS&A business forward
• Together with the product management team, educate sales, partners and end-users on new products and features, including how to effectively position and sell your products
• Create engaging content for partners and end-users about the value and benefits of your products through emails, presentations, videos, web pages, social media posts and marketing collateral
• Own all product marketing launch activities for your portfolio, including project management, writing and securing approvals of content, and publishing launch materials and communications
• Support the development of integrated marketing campaigns that drive awareness, accelerate purchase decisions, improve customer loyalty and increase sales
• Conduct thorough research on competitors and the market to develop a deeper understanding of your target audiences, industries and buyer personas
• Attend and present your products at industry trade shows and events, representing the company and being the product marketing expert for your portfolio

Benefits

• Flexible work models
• Paid time off
• Paid parental and family leave
• Health care benefits
• Global wellness resources
• Employee assistance programs
• Rotation programs
• Mentor relationships
• Learning and development opportunities
• Retirement benefits
• Employee bonuses
• Stock grants & employee stock purchase plans

• An excellent project manager that can own a product launch from start to finish in a fast-paced, deadline-oriented environment
• Comfortable interacting with different levels of management and building cross-functional relationships
• A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity
• An effective communicator that spans across writing and speaking. You can translate technical product specs into concise benefits that your target audience(s) value
• Organized, with a high level of initiative, attention of detail and excellent follow-up skills
• A creative storyteller that can craft compelling marketing content that differentiates your product in the market
• Bachelor’s degree, focused in Marketing, Communications, Business or related field preferred
• 3+ years of product marketing experience, B2B preferred
• Bachelor’s Degree AND 2+ years of product marketing experience, B2B preferred
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position. (Perm Resident/Citizen Only)
• Travel Requirements; 10-25%