Product Marketing Manager

【Key Responsibilities】

1. Product & Market Intelligence

• Become an expert in Garmin wellness products and their health and wellness features, closely monitoring technology advancements, consumer needs, and market trends.
• Develop a deep understanding of everyday wellness needs, including sleep, stress management, physical activity, and energy management, to identify market opportunities and gaps between product offerings and consumer expectations.

2. Defining Market-Fit Unique Selling Points (USP)

• Work closely with product and engineering experts to fully understand product features and their benefits to users.
• Define market-relevant unique selling points and translate complex health metrics and technologies into clear, compelling product stories that resonate with target consumers.

3. Training and Support

• Provide high-quality training, sales kits, competitor analysis, and essential content to the Asia marketing and sales teams.
• Ensure product benefits and key messages are communicated clearly and accurately to support effective product promotion.

4. New Product Launch Coordination

• Manage schedules for new product launches and coordinate the preparation of required assets.
• Collaborate with the global team, marketing planners, and Marcom to execute launches effectively in Asia.

5. Internal and External Coordination

• Act as a central coordinator connecting product, engineering, marketing, and sales teams.
• Align with IMC teams, regional marketing and sales teams across Asian offices, and the US headquarters to ensure consistent messaging, smooth information flow, and timely execution.

【Requirements】

• Maintain a regular exercise routine and demonstrate a strong interest in health, wellness, and wearable technology; relevant industry experience is a plus.
• The ability to translate complex product features and health metrics into clear consumer benefits and compelling marketing messages.
• Strong analytical skills, with the ability to connect consumer insights, market trends, and competitive intelligence to product positioning.
• Strong project management skills, with attention to detail and the ability to manage multiple priorities.
• Excellent English communication and presentation skills, with the ability to communicate clearly and effectively with regional and global stakeholders.
• A proactive and collaborative communicator who is comfortable engaging with people, initiating discussions, sharing perspectives, and building effective working relationships across functions and cultures.