Product Marketing Manager

SUMMARY

We are seeking an entrepreneurial-minded Product Marketing Manager to lead innovation and development for our Consumer Medical and Wellness product brands. This position holds a leadership seat on the Innovation Team helping to innovate and build the roadmaps for each category and identify new categories of business. This role requires an individual who is passionate about innovation (products, user experience, packaging, and claims, etc.) with the ability to develop insights by leveraging consumer research and market data into winning business product solutions that delight consumers.

DUTIES AND RESPONSIBLITIES

• Consumer-Centric Innovation:
  • Maintain a deep understanding of consumer needs, both rational and emotional, to drive innovation that resonates with our target audience and exceeds consumer expectations.
  • Conduct ongoing analysis of global consumer medical product industry trends, consumer behavior, and competitor activities to help identify opportunities for differentiation and drive future innovation.
• Innovation Pipeline Management:
  • Manage day-to-day work, resources, timelines, and budgets to deliver projects that meet commercial targets and innovation thresholds on time, and within cost targets, in order to drive revenue and market share growth.
  • Own and conduct financial analysis in partnership with the finance and development teams. Includes developing and updating initial volume projections that drive forecast, profitability and ROI for new products.
  • Collaborate with go-to-market teams to define and refine positioning/claims to sell-in and drive sell through.
  • Champion disruptive thinking and agile methodologies to foster a culture of innovation and creative problem solving to address challenges and remove bottlenecks
  • Contribute to the development of innovative roadmaps that drive long-term product development and market leadership.
• Brand Architecture and Portfolio Management:
  • Drive development and management of innovation within the Braun and Vicks brand architecture and portfolio strategies that supports/evolves Brand Architecture while meeting business objectives and ensuring it aligns with brand principals.
  • Support Category Director in developing and analyzing financials to manage overall product portfolio, develop 5 year plans and evaluating data to make key business decisions.
• Cross-Functional Collaboration:
  • Work closely with R&D, marketing, consumer insights, finance, and other departments to ensure seamless launch and introduction of new innovations.

• • Facilitate and maintain a flow of insights and new product ideas. Leverage insights to identify breakthrough innovations to fill the funnel and drive future growth.

• Support Development of and Execution of Strategic Vision:
  • Contribute to strategic innovation roadmap for Consumer Medical products that aligns with Vicks and Braun long-term goals and drives market leadership.
  • Work collaboratively with the cross-functional team including brand, innovation, and consumer insights to bring new products, business models, and channels to market.

COMPETENCIES

• Creative Problem Solving
• Organizing and Planning
• Consumer Orientation
• Strong Financial Acumen

MANAGEMENT RESPONSIBILITIES

No

EDUCATION OR EQUIVALENT REQUIRED

Bachelor’s Degree or equivalent experience required.

EXPERIENCE REQUIRED

• 5+ years of experience in innovation, product development, or a related field within the wellness or home appliance industry.

• Strong Financial Acumen

SKILLS REQUIRED

• English and Chinese fluency is a must
• Proven track record of developing and launching successful innovations.
• Strong cross-functional collaboration skills
• Strong analytical skills and the ability to translate market trends and consumer insights into innovative solutions.
• Verbal and written communication skills, with the ability to effectively present ideas and influence stakeholders at all levels.
• Bias for action and a high degree of personal accountability.
• Experience working in a fast-paced, often ambiguous environment, with a focus on growth and continuous improvement. Experience at Western multi-national companies
• Passion for wellness and meeting consumers’ needs

WORK CONDITIONS

Office Setting

Occasional travel required

This role requires flexibility to attend meetings and calls aligned with U.S. time zones, as needed to support global stakeholders.

Travel

Travel within China; opportunity for overseas travel

#LI-DNI

Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia. Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.

Management reserves the right to modify the duties and responsibilities of the position at any time.