Product Marketing Manager

JOB TITLE: Product Marketing Manager

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer

DIRECT REPORTS: None. Individual contributor role

POSITION TYPE: Full time, exempt

LOCATION: Lambda Chi Alpha Office of Administration, Carmel, IN (on site)

SUMMARY

Lambda Chi Alpha seeks a Product Marketing Manager to advance Building Better Men by connecting the needs of young men with the value of our member development programs. This role owns the positioning, messaging and launch plans for Lambda Chi Academy, Stead Leadership College, Foundations of Brotherhood and related programs, and equips staff and volunteers to explain those programs with confidence.

Working closely with the People Development Team, this individual contributor role makes programs understandable and relevant to chapter leaders and members, High Pis, advisors and volunteers, and staff. As programs mature and outcome evidence becomes available, the role extends to alumni, campus partners, higher education leaders and employers. This role is a peer to the Marketing Manager. The Product Marketing Manager owns what we say about member development programs. The Marketing Manager owns how and when marketing gets made, published and measured.

DUTIES AND RESPONSIBILITIES

Positioning and Messaging

• Define who each program is for, what need it meets and why it matters, in plain language that members, volunteers and staff can repeat.
• Connect programs to the needs of young men, including belonging, healthy relationships, responsibility, well being, leadership and career readiness.
• Build and keep current a message guide for each program, using curriculum, participant feedback and assessment results from People Development.
• Make sure every claim about program results or the value of a certification is accurate, supported by evidence, and approved by People Development before it is published.

Launch and Campaign Planning

• Own the launch plan for each program, including audiences, timing, channels, calls to action and how success will be measured.
• Write the core content for campaigns, including emails, program descriptions, web copy, presentations and member stories.
• Submit design, publishing and distribution requests through the marketing intake process run by the Marketing Manager.
• Partner with People Development on virtual open houses, demonstrations and recurring video or podcast content.

Staff and Volunteer Enablement

• Treat Lambda Chi Alpha staff as a stakeholder group. Brief staff before and after program launches and changes so they know what is changing, why, and what to say.
• Provide talking points, one page summaries and answers to common questions so staff, High Pis and advisors can explain programs accurately.
• Gather questions and barriers from staff and volunteers and bring them back to People Development.
• General marketing updates for staff come from the Marketing Manager.

Audience Insight and Results

• Use audience research, participant feedback and assessment results to improve messaging and close gaps in understanding.
• Share stories of members applying what they learn in chapters, on campus, in communities and at work.
• Report on participation and awareness each quarter. As research data becomes available, report documented learning outcomes and keep course completion separate from evidence of growth or behavior change.
• As certifications mature, gather feedback from campus partners and employers and explain the skills a certification represents.

Working with the Marketing Manager

• The Product Marketing Manager sets the audience, message and plan for member development programs and writes the core content.
• The Marketing Manager schedules, designs, publishes and reports on that work through the shared intake process and campaign calendar.
• The Chief Marketing Officer settles priority conflicts each quarter, not request by request.

FIRST YEAR PRIORITIES

• Finish the launch plan and message guide for Stead Leadership College and support its launch
• Build message guides for Lambda Chi Academy and Foundations of Brotherhood
• Set baseline participation and awareness measures with People Development

OUTCOMES AND KEY PERFORMANCE INDICATORS (KPIs)

Baselines and targets are set each year with the Chief Marketing Officer and the People Development Team.

Program Participation

• Enrollment, completion and certification numbers for each program against goals set with People Development
• Awareness among target audiences, measured by short surveys or pulse checks

Message Quality and Accuracy

• Message guide complete and current for each program
• Percentage of published program claims with documented support

Staff and Volunteer Readiness

• Enablement materials ready before each launch
• Staff and volunteer confidence in explaining programs, measured by short surveys

Campaign Effectiveness

• Campaign results against the targets in each launch plan
• Production requests submitted on time through the intake process

SUPERVISORY RESPONSIBILITIES

None. This is an individual contributor role. It may direct project work for interns or fellows when assigned, but supervision stays with the Marketing Manager.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, public relations or a related field, or equivalent relevant experience
• 3 to 5 years of experience in product marketing, content marketing or integrated communications, including positioning, launch planning and audience research
• Strong writing and storytelling skills that make complex ideas clear and relevant
• Experience working with subject matter experts and turning their expertise into practical materials for each audience
• Ability to build understanding and support among audiences with different experiences and familiarity
• Ability to interpret audience research, feedback and performance data
• Strong project management skills and ability to manage multiple priorities
• Ability to use AI tools to support research, content development and campaign analysis while verifying accuracy, protecting confidential information and maintaining brand standards
• Experience marketing education, learning, credentialing, membership or nonprofit programs preferred
• Familiarity with the fraternity and sorority sector preferred

This full time, exempt position is located in the Lambda Chi Alpha Office of Administration in Carmel, IN, and is expected to work on site.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Some travel may be required.
• The employee must occasionally lift and/or move more than 10 pounds.

Lambda Chi Alpha is an equal opportunity employer. All qualified applicants receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by law.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.