Product Marketing Manager
At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.
Leadership Connect Canada (LCC), a subsidiary of Leadership Connect Inc., is our Canadian entity operating in the province of Quebec.
About the Role
Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed.
Core Functions of the Role:
- Own the go-to-market roadmap, strategy, and execution for product launches
- Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
- Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
- Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
- Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
- Build training materials and lead sales enablement for key launches
- Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives
About You:
- 5+ years of product marketing experience at a B2B SaaS company
- Experience building and executing go-to-market plans specific to software products
- Superb written, verbal, and presentation skills
- Strong analytical skills and a data-driven mindset
- The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
- A collaborative, ownership-driven approach
- Nice to have: experience marketing to government workers
We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold monthly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.
- Awesome Extended Health Care Plan
- Dental Care
- Life & Disability insurance
- Health spending accounts
- Unlimited Vacation Leave
- 12 Paid Holidays
- $3,000 Employee Referral Program
- Employer contribution to VRSP
- Rewards and recognition programs
If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you!
Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.