Product Marketing Manager

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care

2. We believe in technology as an enabler

3. We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit

About the role

We're looking for a Product Marketing Manager to help drive customer growth, product adoption and commercial success across Attain Healthtech's products and services.

Reporting to the Senior Product Marketing Manager, this role will partner closely with Product, Marketing, Acquisition, Sales, Operations and Engagement & Retention teams to bring products and services to market, develop compelling customer value propositions, and ensure customers understand and realise the value of our product and service offerings.

The Product Marketing Manager will play a key role in new product and service line launches, customer insights, positioning, adoption initiatives and sales enablement, helping connect customer needs with business growth opportunities.

Key Responsibilities

Shape product positioning, messaging and value propositions across customer-facing channels.
Support end-to-end go-to-market planning, launches and cross-functional execution.
Turn customer, market and competitor insights into actionable product and growth opportunities.
Drive product adoption, engagement and customer value through targeted initiatives.
Develop compelling sales enablement materials, customer communications and product resources.
Partner with Product, Marketing, Sales, Growth and Operations teams to deliver impactful outcomes.

What you'll bring

4–6 years' experience in Product Marketing, Customer Marketing, Growth Marketing or related disciplines.
Experience supporting product launches, go-to-market initiatives or customer adoption programs.
Strong communication and storytelling skills.
Experience gathering and interpreting customer and market insights.
Strong stakeholder management and collaboration skills.
Analytical mindset with the ability to use data to inform decisions.
Ability to manage multiple projects and priorities in a fast-paced environment.

We’re powered by purpose

We’re Switched On 💡

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We’re Bold 📣

We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.

We’re One 🤝

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We’re Impactful 🌟

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.

Values we share as part of Attain Healthtech

Break New Ground 🧨

We simplify care with creativity and bold ideas.

Make It Matter💟

We put people at the centre and create impact that improves lives.

Own The Outcome🥇

We aim high, deliver excellence and drive results that last.

Our benefits

Power your career ⚡️

Learn from industry experts, experienced leaders, and on-the-job opportunities.

Access parental leave 👶

Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

Work with flexibility 🏠

We’re a hybrid workplace, balancing time in the office with remote work.

Flexi Leave Days 🌴

Get one extra paid leave day per quarter for what makes you happy.

Take a floating public holiday 🫶🏾

Acknowledge a significant day your way with family and friends.

Be rewarded 🏆

Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

We are one

As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!

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Product Marketing Manager

Key Responsibilities

What you'll bring

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