Product Marketing Manager

Summary:

The Product Marketing Manager (PMM) is the strategic business leader, segment champion, and growth catalyst for their assigned category, directly accountable for driving market share and profitability. Operating with significant autonomy, the PMM owns the end-to-end product lifecycle—from internal training for initial disclosure through commercial launch to end-of-life.

This role requires a rare blend of deep technical printing industry acumen, strategic market analysis, and the entrepreneurial capability to build ground-up commercialization frameworks. The ideal candidate will design, execute, and optimize multi-channel sales motions spanning hybrid Direct-to-Consumer (DTC), big-box retail, and traditional dealer networks.

Essential duties and responsibilities include the following. Other duties may be assigned.

Strategic Go-to-Market (GTM) & Omnichannel Architecture

• Ground-Up Commercialization: Architect and execute comprehensive, end-to-end GTM strategies for new products, software, and ink introductions, coordinating across engineering, creative, and sales teams.
• Hybrid Sales Motion Leadership: Establish, scale, and optimize distinct value propositions and operational frameworks for a hybrid revenue model encompassing DTC e-commerce, national big-box electronics retailers (e.g., B&H, Adorama), and specialized dealer channels.
• Performance Marketing Strategy: Oversee growth and demand generation efforts (SEM, paid social, email) to optimize the DTC conversion funnel, balancing Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics.
• Retail Account Optimization: Act as the primary strategic interface for key national retail accounts; manage merchandising strategies, promotional calendars, and co-marketing placements to maximize retail sell-through.

Product Lifecycle & P&L Ownership

• Full Lifecycle Stewardship: Manage the operational and commercial product setup—including pricing strategy, Bill of Materials (BOM) definition, and inventory purchasing planning.
• P&L Responsibility: Own and support the financial health and profit-and-loss metrics for assigned business segments, aligning commercial activities with top-line growth and healthy margins.
• Upstream Product Strategy: Act as the voice of the market to global engineering teams, leveraging customer advocacy, beta testing data, and trend monitoring to influence the long-term product roadmap.

Content Strategy & Market Intelligence

• Value Proposition & Messaging: Translate complex, technical wide-format hardware and chemical capabilities into high-impact positioning, unique selling propositions (USPs), and target personas.
• Marketing Team Enablement: Provide the core marketing team with defined messaging frameworks, keyword strategies (SEO/SEM), and content directives to ensure accurate, unified outbound digital and print campaigns.
• Competitive Intelligence: Maintain an active pulse on prosumer sentiment, competitor product rollouts, and pricing shifts to develop battle cards, white papers, and defensive positioning guides.

Sales Enablement & Channel Support

• Multi-Tiered Training Programs: Create and deliver technical sales training, product demonstration guidelines, and market update playbooks for internal sales personnel, dealers/distributors, and retail store/e-commerce staff.
• Channel Launch Kits: Develop and maintain "Product Launch Kits" to ensure all channel partners, content specialist and sales representatives have accurate technical specifications, assets, and objection-handling tools.
• Cross-Functional Lead Optimization: Collaborate across sales, marketing, and business systems functions to refine the lead-handoff funnel and analyze overall campaign effectiveness.