Product Marketing Manager

About the Role

We are looking for a Product Marketing Manager who can help us shape how our platform is

understood across global markets.

This role is ideal for someone who enjoys turning complex ideas into clear narratives and wants

to work at the intersection of AI, AdTech, and programmatic platforms.

You will play a key role in building our external voice through thought leadership, content, and

market-facing storytelling. You will also contribute to the platform's positioning within the DSP

and programmatic ecosystem.

This is a hands-on role with high ownership and visibility.

Key Responsibilities

AI Narrative and Thought Leadership

 Translate AI-led product capabilities into clear and compelling narratives for external

audiences

 Write and publish content such as articles, point of views, and insights across industry

platforms and media

 Support participation in conferences, panels, and thought leadership opportunities

 Ensure consistent communication of AI innovation across all external touchpoints

Product Positioning and Messaging

 Support the development of product messaging and positioning frameworks

 Simplify technical capabilities into benefits that are easy to understand for business

audiences

 Contribute to positioning the platform within the programmatic and DSP ecosystem

Content Creation and Distribution

 Build and manage a steady pipeline of content, including case studies, insights, and

market narratives

 Ensure content is distributed effectively across relevant channels and platforms

 Work with internal stakeholders and external partners to scale content production

Global Market Exposure and Insights

 Work on marketing initiatives across global markets, including but not limited to SEA,

MENA, LATAM, UK, US or similar regions

Understand regional nuances in messaging, buyer behaviour, and ecosystem dynamics

 Adapt narratives and content for different markets without losing consistency

Sales and GTM Enablement

 Create sales-facing assets such as pitch decks, explainers, and proof points

 Support the sales team with clear and consistent storytelling

 Align marketing narratives with go-to-market priorities

External Agency and Partner Collaboration

 Work with external agencies for content, PR, or marketing initiatives when required

 Ensure quality, consistency, and alignment with internal strategy

Must Have Requirements

 3 to 5 years of experience in Product Marketing, Content Marketing, or Growth Marketing

 Mandatory experience working on global markets such as SEA, MENA, LATAM, or similar

 Prior experience in AdTech, Martech, SaaS, or digital advertising ecosystem preferred

 Strong writing and storytelling skills with experience creating external-facing content

 Ability to simplify complex technical concepts into clear and engaging narratives

 Exposure to programmatic advertising or DSP platforms is highly preferred

Good to Have

 Experience contributing to thought leadership content or industry publications

 Exposure to AI or data-driven products

 Experience working with cross-functional teams including product, sales, and marketing

 Consistent output of high-quality thought leadership content focused on AI and platform

capabilities

 Improved clarity and consistency in product messaging across channels

 Stronger visibility in global industry conversations and platforms

 Effective support to sales and GTM teams through clear narratives and content

 Contribution to positioning the platform within the global programmatic ecosystem