Product Marketing Manager (Part-time / Hybrid)

Role Overview

The Product Marketing Manager owns positioning, go-to-market, launches, and adoption for company products. The role sits between Product/R&D, Marketing, and Sales. It turns product capabilities into clear value for each target segment and feeds market and customer insight back into the product roadmap.

Key Responsibilities

• Go-to-market: Own GTM plans for new products, features, and major releases, from planning through post-launch review. Prioritize markets and segments, and run a tiered launch model (major / minor / silent).
• Positioning & messaging: Build and maintain positioning, value propositions, and messaging for each ideal customer profile (ICP) and buyer persona, in [languages, e.g. Arabic and English]. Clearly explain how the product differs from competitors and alternatives.
• Market & competitive intelligence: Research customers, the market, and competitors to find opportunities, pain points, trends, and differentiation. Track competitor pricing, features, and positioning.
• Product partnership: Work with Product/R&D to bring customer and market input into requirements, user stories, and roadmap priorities. Validate features against customer needs before launch.
• Pricing & packaging: Help define plans, tiers, and trial or freemium mechanics, using win/loss data and competitive data.
• Adoption & onboarding: Own the customer activation journey, from signup or purchase to first value. Use onboarding emails, in-product messaging, and help content to cut time-to-value.
• Sales enablement: Create product briefs, one-pagers, decks, demo scripts, battlecards, objection-handling guides, and FAQs. Run enablement sessions for the Sales and Business Development teams.
• Campaigns & content: Plan and run product campaigns, webinars, demos, events, newsletters, and landing pages, together with Marketing.
• Launch communications: Own internal and external launch communications and keep messaging consistent across the website, product, sales materials, and channels.
• Feedback loop: Collect structured feedback from customers, Sales, and win/loss reviews. Use it to improve positioning, onboarding, and the roadmap.
• Measurement: Track the KPIs below, report monthly, and turn the results into concrete actions.
  
  

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
  

• 5-7 years of experience in product marketing, B2B marketing, go-to-market, or a related role.
• Strong understanding of positioning, messaging, customer segmentation, and GTM strategy.
• Excellent communication, analytical, project management, and stakeholder management skills.
• Strong commercial and customer-focused mindset with the ability to work independently and take ownership.
• Excellent English communication skills and proficiency in relevant marketing, analytics, CRM, and collaboration tools.