Product Marketing Manager
You shape go-to-market launches for new product features and market verticals. You manage launch calendars, develop positioning and messaging, coordinate channel plans across teams, track performance, run post-mortems, and turn launch findings into process improvements.
Responsibilities
- Own the GTM launch calendar end-to-end
- Bring competitive intelligence and audience insight into product decisions
- Write positioning and messaging for new features and market verticals
- Build and execute channel plans for launches
- Track launch and campaign performance
- Run post-mortems after major launches
- Translate findings into repeatable process improvements
- Compress launch plans into short sprints
Requirements
- B2C go-to-market launch ownership
- Product messaging
- Cross-functional coordination
- Competitive positioning
- Market research
- User research
- Written communication
- Launch briefs
- Performance readouts
- Channel planning
Benefits
- Equity
- Unlimited PTO
- Full health coverage
- Full vision coverage
- Full dental coverage
- 401k match
- New MacBook Pro
- Big display
- Accessories