Product Marketing Manager

Promin Apps is a product-first company on a mission to help people feel better, move more, and live healthier lives — physically and emotionally.

At the intersection of AI, data, behavioral science, and personalization, we build thoughtful digital products that support fundamental lifestyle changes — from yoga and fitness to better habits and mental well-being.
Now, we’re looking for a user-centric Product Marketing Manager — someone who will drive real growth by deeply understanding the audience, crafting compelling product narratives, and bridging the gap between user needs and business goals.

What to expect:

• Global focus and significant budgets: Tier-1 markets (US & beyond) with proven traction and clear room to scale;
• A strong team of A-level players: who inspire you to develop and grow alongside the best.
• AI-first approach: smarter workflows and a clean, personalised user experience;
• Experimentation at the core: a strong setup with a funnel builder, deep analytics, and continuous A/B testing;
• Focus on product: acquisition is driven by experienced UA, Creative, and PPC teams — you focus on product growth and impact;
• Direct collaboration with the CEO: built 10+ successful products in the niche and actively involved in product decisions;
• Fast-paced execution: quick decisions, real ownership, and no unnecessary approvals;
• Clear growth path: real opportunities to grow into Lead, Head, or GM roles as the company scales.

What you will do:

• Own and optimize the full conversion funnel — from onboarding to purchase — with a strong focus on web flows, monetization models, and pricing;
• Design, test, and scale new monetization strategies to outperform market benchmarks and increase ARPU, Conversion, LTV;
• Run A/B tests end-to-end, analyze results, and quickly implement data-driven improvements;
• Research markets, competitors, and user behavior (via interviews, heatmaps, and analytics) to uncover growth opportunities and user pain points;
• Formulate and validate hypotheses across different funnel stages using both quantitative and qualitative data;
• Collaborate cross-functionally with UA, Creative Production, Design, and Analytics to ensure alignment, fast execution, and measurable impact.

What we’re looking for:

• 3+ years of experience in Growth, Product Marketing, or Product roles, including B2C subscription-based products;
• Proven track record in conversion optimization, monetization, and pricing strategy (web experience highly preferred);
• Strong hands-on experience in A/B testing, data analysis, and data-driven decision-making;
• Solid understanding of unit economics, key product and marketing metrics;
• Ability to conduct market and competitor research and analyze user behavior to identify growth opportunities;
• Expertise in launching and scaling products from scratch, owning key growth and marketing processes end-to-end.
• Analytical yet user-centric mindset, with the ability to balance monetization goals and customer value;
• Confident English (B2+)​.

What we offer:

• Competitive compensation with regular salary reviews;
• Performance-based bonuses may be offered on an individual basis, tied to the achievement of agreed goals;
• Fully remote work — work from anywhere and build your day around your lifestyle;
• Flexible working hours that let you work when you’re most productive;
• A benefits package, including paid vacation, public holidays, a birthday day off, sick leave, and more. We care about work-life balance and want you to feel comfortable working with us;
• All the equipment you need to work comfortably and effectively;
• Coworking reimbursement in Kyiv for employees who prefer working from a coworking space;
• Corporate discounts across a range of brands and services;
• Continuous learning opportunities, including access to our curated corporate library and professional development resources.

We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you — send over your CV, and let’s talk!