Product Marketing Manager

Promin Apps is a product-first company on a mission to help people feel better, move more, and live healthier lives — physically and emotionally.

At the intersection of AI, data, behavioral science, and personalization, we build thoughtful digital products that support fundamental lifestyle changes — from yoga and fitness to better habits and mental well-being.
Now, we’re looking for a user-centric Product Marketing Manager — someone who will drive real growth by deeply understanding the audience, crafting compelling product narratives, and bridging the gap between user needs and business goals.

What to expect:

• Focus on Tier-1 markets (US and others) with strong early traction and growth potential;
• Startup spirit: flat structure, transparency, and true ownership;
• Supportive leadership that values creativity, speed, and initiative;
• Robust infrastructure for rapid experimentation — funnel builder, analytics, and an expanding A/B testing base;
• Collaborate with an experienced UA, Creative Production and PPC team — no need to handle traffic directly;
• Clear career path into Lead, Head of Product, Head of Product Marketing, or General Manager roles as the company scales.

What you will do:

• Own and optimize the full conversion funnel — from onboarding to purchase — with a strong focus on web flows, monetization models, and pricing;
• Design, test, and scale new monetization strategies to outperform market benchmarks and increase ARPU, Conversion, LTV;
• Run A/B tests end-to-end, analyze results, and quickly implement data-driven improvements;
• Research markets, competitors, and user behavior (via interviews, heatmaps, and analytics) to uncover growth opportunities and user pain points;
• Formulate and validate hypotheses across different funnel stages using both quantitative and qualitative data;
• Collaborate cross-functionally with UA, Creative Production, Design, and Analytics to ensure alignment, fast execution, and measurable impact.

What we’re looking for:

• 3+ years of experience in Growth, Product Marketing, or Product roles, including B2C subscription-based products;
• Proven track record in conversion optimization, monetization, and pricing strategy (web experience highly preferred);
• Strong hands-on experience in A/B testing, data analysis, and data-driven decision-making;
• Solid understanding of unit economics, key product and marketing metrics;
• Ability to conduct market and competitor research and analyze user behavior to identify growth opportunities;
• Expertise in launching and scaling products from scratch, owning key growth and marketing processes end-to-end.
• Analytical yet user-centric mindset, with the ability to balance monetization goals and customer value;
• Confident English (B2+)​.

What we offer:

• Work from anywhere with a fully remote setup that adapts to your lifestyle;
• Flexible working hours that align with your most productive rhythm;
• Basic benefits package, including paid vacation, sick leave, and more;
• Personal and professional support, with advocacy available when you need a hand;
• Access to a curated corporate library filled with resources to fuel your continuous learning and development.

We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you — send over your CV, and let’s talk!