Product Marketing Manager

Shift Timings:

6:00 pm to 3:00 am IST (EST Time Zone)

Product Positioning & Messaging:

- Develop and refine product positioning, messaging, and value propositions that resonate with target audiences.

- Create compelling product narratives that differentiate SalesIntel in competitive markets.

- Conduct market research and competitive analysis to inform positioning strategies.

- Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise).

Go-to-Market Strategy:

- Lead go-to-market planning and execution for new product launches and feature releases.

- Collaborate with Product teams to understand roadmap priorities and translate technical capabilities into market-facing benefits.

- Define target customer segments, buyer personas, and ideal customer profiles.

- Develop pricing and packaging strategies in partnership with Product and Revenue teams.

Sales Enablement & Training:

- Create sales enablement materials including battle cards, competitive positioning, objection handling guides, and demo scripts.

- Develop and maintain sales training programs on product positioning, competitive differentiation, and customer use cases.

- Partner with Sales leadership to understand pipeline challenges and create materials to address conversion bottlenecks.

- Conduct regular sales training sessions and product updates.

Customer & Market Intelligence:

- Gather customer insights through interviews, surveys, and feedback analysis to inform product and marketing strategies.

- Analyze market trends, competitive landscape, and customer behavior to identify opportunities.

- Create buyer journey maps and understand decision-making processes.

Content & Campaign Strategy:

- Develop product-focused content including whitepapers, solution briefs, webinars, and thought leadership pieces.

- Collaborate with Marketing teams to create integrated campaigns that drive product awareness and adoption.

- Create product marketing assets for trade shows, conferences, and industry events.

- Support customer marketing initiatives with product-specific messaging and positioning.

Cross-functional Collaboration:

- Work closely with Product Management to influence roadmap priorities based on market feedback.

- Partner with Customer Success to understand customer adoption patterns and expansion opportunities.

- Collaborate with Marketing teams to ensure consistent messaging across all channels.

- Support Revenue teams with competitive intelligence and win/loss analysis.

Performance Measurement:

- Define and track product marketing KPIs including message resonance, sales adoption of materials, and pipeline influence.

- Conduct win/loss analysis to understand competitive positioning effectiveness.

- Measure and optimize sales enablement program impact on conversion rates and deal velocity.

- Analyze customer feedback and market response to refine messaging and positioning.

Required Skills & Qualifications:

- 10+ years of product marketing experience, preferably in B2B SaaS.

- Experience in product positioning, go-to-market strategy, and competitive analysis.

- Proven track record in sales enablement and creating materials that drive revenue impact.

- Experience with market research, customer interviews, and competitive intelligence.

- Deep understanding of B2B sales processes and buyer journeys.

Technical Skills:

- Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms.

- Strong analytical skills with experience in performance measurement and KPI tracking.

- Familiarity with product management tools and methodologies.

Core Competencies:

- Strong written and verbal communication skills with ability to translate technical concepts into business value.

- Analytical mindset with data-driven approach to strategy development.

- Excellent project management skills with ability to manage multiple product launches simultaneously.

- Experience working in fast-paced, high-growth SaaS environments.

- Proven ability to influence cross-functional teams without direct authority.

Preferred Skills & Qualifications:

- SaaS experience across SMB, Mid-Market, and Enterprise segments.

- Experience with AI-powered sales and marketing tools.

- Experience working with remote and globally distributed teams.

- Previous experience in customer-facing roles (sales, customer success, consulting).