Product Marketing Manager
You will define positioning and messaging for the United Kingdom and future European markets, using customer, competitive, and market insights to support go-to-market strategy. You will lead product and market launches, optimize demand-generation messaging, create sales enablement materials, and partner across functions to build regional product marketing programs.
Responsibilities
- Shape positioning and messaging for the United Kingdom and future European markets
- Develop market-specific messaging frameworks, value propositions, competitive differentiation, and customer narratives
- Test messaging, optimize demand-generation campaigns, and improve top-of-funnel conversion
- Lead product and market launches across Europe
- Create and scale sales enablement assets, including pitch decks, battle cards, demo narratives, one-pagers, and customer-facing collateral
- Provide product marketing support for initiatives in other international markets
Requirements
- 7+ years of experience, including 5+ years in B2B product marketing
- Based in London with familiarity with United Kingdom business culture and buying behaviors
- Experience launching and scaling products in a new market, region, or business line
- Customer research, positioning, and messaging skills
- Written and verbal communication skills
- Ability to influence cross-functional stakeholders and drive alignment across teams
- Ability to operate in ambiguity and build new programs from scratch
- Fluency with AI tools
Benefits
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- Private medical insurance through Freedom Elite
- Virtual GP and at-home care via eMed x Livi
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only at 100% pay, with additional time at reduced pay