Product Marketing Manager

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Serve as the first marketing hire and own the go-to-market function for a consumer software product. The work spans launches, creative production, paid acquisition and organic channels, with close collaboration alongside company leadership and regular conversations with users.

What you'll do

- Plan and run product launches, converting new releases into compelling narratives and the assets that support them.

- Create and test a steady flow of creative, including video, written pieces and visual ads, and learn what captures attention.

- Run paid acquisition experiments across several advertising platforms, review performance data, cut weak efforts and increase spend on strong ones.

- Build self-sustaining growth channels that do not rely on advertising budget, such as search, referral and partner initiatives, and community-led efforts.

- Talk with users through community channels and interviews to inform messaging.

- Partner with company leadership on positioning and go-to-market direction.

Requirements

What we're looking for

- Hands-on use of AI tools and the ability to explain complex AI products in plain, engaging language.

- Consumer product marketing background, having led a launch or grown an acquisition channel, for example from zero to one or by lowering cost per acquisition.

- Track record of launch campaigns that gained traction on major social networks.

- Practical content production and video editing skills, including short product videos.

- Ability to work on-site 5 days a week in San Francisco, CA.

Bonus points

- Broader creative skills such as writing copy, directing video, building web pages and analyzing conversion funnels.

- Earlier experience in an early-stage company in a marketing, growth or content position.

Benefits

Compensation and benefits

- Base salary: USD 180,000 to 315,000 per year

- Equity

- Relocation support

Location and work model

- San Francisco, CA, United States

- On-site, 5 days per week in office

- Full-time