Product Marketing Manager
Description
About Our Client:
The organization operates in the cloud data protection industry, focusing on enhancing enterprise backup data management. It addresses challenges related to accessibility, security, and usability of cloud backup and recovery data, aiming to make this data more searchable and AI-ready. The company supports some of the world's largest enterprises and has secured significant funding, positioning it for rapid growth.
About the Opportunity:
The PRODUCT MARKETING MANAGER role is responsible for shaping and executing go-to-market strategies for the organization's products. This position drives product positioning, messaging, and launch initiatives, ensuring technical concepts are clearly communicated to customers and stakeholders. The role plays a key part in competitive analysis, sales enablement, and cross-functional collaboration to enhance product impact and market presence.
Responsibilities:
- Develop and implement go-to-market strategies including launches, campaigns, and sales enablement
- Define product positioning and messaging that translates technical concepts into customer value
- Gain deep understanding of products, customers, and technical differentiators to create compelling narratives
- Conduct customer and market research to inform strategies and identify trends
- Maintain competitive intelligence against vendors and emerging companies
- Collaborate with Product and Engineering on roadmaps and launch strategies
- Partner with Sales, Solutions, and Customer Success to develop enablement materials and customer assets
- Create diverse marketing content across multiple channels
- Support broader marketing initiatives that drive awareness and engagement
- Monitor and improve product and campaign performance using data and feedback
- Utilize AI-native tools to enhance marketing workflows
Requirements:
- Minimum 4 years of B2B product marketing experience in relevant technical fields
- Strong technical foundation, preferably with a degree in Computer Science, Engineering, or equivalent experience
- Ability to comprehend and simplify complex technical products for varied audiences
- Proven track record in product positioning, messaging, launches, and sales enablement
- Experience working cross-functionally with multiple teams
- Excellent communication skills, both written and verbal
- Knowledge of market research, competitive analysis, and customer segmentation
- Experience using modern AI tools in marketing processes
- Adaptability to a fast-paced startup environment with a proactive approach
- Data-driven decision-making skills
- Strong execution focus
Pay Range and Compensation Package:
- The annual base salary range is $155,000 to $190,000, with actual salary based on qualifications and skills
- Variable/Bonus Compensation and Equity Incentives based on individual and company performance
Benefits & Perks:
- Equity participation (RSUs)
- 401(k) match
- Paid parental leave
- Medical, dental, and vision insurance options
- Vibrant office environment with meals, events, and volunteer days
- Home office setup and cultural events for remote employees
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.