Product Marketing Manager

Company Background

Sensience is a leading global manufacturer of highly engineered sensing, control, and sealing components.

We deliver mission-critical protection and valuable data for a wide range of systems, including appliances, heating, air conditioning, refrigeration units, industrial process equipment, motor vehicles, and aerospace. We have over 3,000 employees worldwide across 5 manufacturing facilities dedicated to keeping people and their homes safe.

Sensience brings a track record of over 75 years of innovation, quality, specialized expertise, a highly collaborative approach, and a commitment to growth – working together with our customers as valuable partners, helping to meet their critical objectives. We recently re-established ourselves as an independent company and looking for entrepreneurial minded candidates to help our company grow.

Position Summary

Sensience is seeking a Product Marketing Manager to lead and execute the global market strategies that drive business growth and customer engagement. This role will serve as the marketing lead, working cross-functionally with Sales, Product Management, and other internal teams to align market activities with business objectives. The Product Marketing Manager will be responsible for understanding customer needs, competitive dynamics, and market trends to develop go-to-market plans, support sales efforts, and shape product positioning.

This is a strategic, global, and hands-on role ideal for a marketing professional who thrives in a collaborative, fast-paced environment and has a passion for driving measurable impact in global industrial markets.

Key Responsibilities:
Strategy & Planning

Develop and execute global product marketing strategies tailored to support sales and growth objectives
Conduct market assessments, competitor analysis, and customer segmentation to inform global and regional strategies
Identify growth opportunities and translate customer and market insights into recommendations that help influence product strategy and roadmap priorities.
Partner with regional commercial teams to ensure global product marketing strategies reflect regional customer needs and market dynamics.

Cross-Functional Collaboration

Partner closely with Product Management, Sales, Marketing, and regional commercial teams to align global product marketing priorities, messaging, and go-to-market strategies.
Collaborate with Product Management to develop product positioning, value propositions, launch strategies, and messaging based on market and customer insights.
Drive alignment across regions to ensure consistent global priorities and messaging while supporting appropriate regional adaptation.
Serve as a key connection between global product strategy and regional commercial execution, bringing market and customer insights back into product and marketing discussions

Campaign & Content Execution

Develop and execute global product marketing campaigns and demand-generation initiatives that support growth priorities, target markets, and product launches.
Partner with regional commercial teams to establish priorities and adapt global campaigns to meet regional market and customer needs.
Support digital marketing initiatives, including email, social media, website content, and marketing automation, to drive awareness, engagement, and lead generation.
Develop global content and collateral that delivers consistent positioning and messaging while enabling appropriate regional customization.

Market Intelligence

Monitor competitive activity, customer needs, and market trends globally and across key regions to anticipate shifts and inform strategic decisions.
Gather and analyze customer, channel, and regional commercial feedback to inform product positioning, messaging, go-to-market strategy, and marketing priorities.

Sales Enablement

Develop tools, presentations, training, and customer-facing materials that enable global and regional sales teams to effectively communicate product value and differentiation.
Lead the global planning, prioritization, and coordination of trade shows, customer events, and other strategic marketing initiatives across all regions.
Partner with regional commercial teams to identify event priorities, coordinate execution, and ensure appropriate messaging, product focus, lead generation, and follow-up.
Support product launches through coordinated sales enablement, training, messaging, collateral, and demand-generation activities.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
5+ years of experience in B2B marketing, market management, or product marketing
Experience working in or supporting industrial sectors such as HVAC, Appliances, Transportation, or Manufacturing
Strong collaboration and communication skills, with proven ability to influence cross-functional teams
Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo, Creatio, or similar)
Analytical mindset with the ability to translate data into actionable insights
Fluent in English; additional language skills (Spanish, Mandarin) are a plus