Product Marketing Manager

As the Product Marketing Manager, you will own product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.

You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximize customer acquisition, retention and profitability.

How You will Make An Impact:

• Own the end-to-end product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
• Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
• Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
• Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
• Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
• Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalization.
• Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
• Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
• Define and improve business processes to enhance product governance and operational efficiency.
• Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
• Present commercial recommendations and performance updates to key stakeholders and senior management.

Skills for Success:

• Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
• At least 3–5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and go-to-market initiatives.
• Strong commercial acumen with experience managing product P&L and business performance.
• Experience developing business cases, product strategies and lifecycle management plans.
• Strong analytical skills with the ability to translate data into commercial insights and business decisions.
• Experience conducting market research and competitive analysis.
• Strong project management and execution capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, communication and strategic storytelling skills.
• Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
• Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.