Product Marketing Manager

This is a Fully Remote Job

About Our Client:

The organization operates in the cybersecurity ratings industry, addressing the challenge of assessing and managing cyber risk across digital footprints. It provides a patented rating technology that enables over 25,000 organizations worldwide to monitor their cybersecurity posture, manage third-party risks, support board reporting, and facilitate cyber insurance underwriting. With coverage of more than 12 million companies in 64 countries, the organization plays a significant role in enhancing cybersecurity resilience globally.

About the Opportunity:

The PRODUCT MARKETING MANAGER leads the positioning, launch, and go-to-market strategies for the organization’s cybersecurity products. This role bridges Product, Sales, and the market by translating complex cyber risk features into clear, differentiated messaging that drives sales success. The manager collaborates cross-functionally to ensure the products effectively meet market needs and support revenue growth.

Responsibilities:

• Develop positioning, messaging, and value propositions for the cybersecurity platform and its key capabilities.
• Lead planning and execution of product launches and major releases, ensuring internal readiness and external campaign success.
• Create and maintain sales enablement tools such as battlecards, pitch decks, and demo narratives, and train sales teams and partners.
• Conduct competitive intelligence, win/loss analysis, and update market positioning accordingly.
• Perform buyer, persona, and market research to refine differentiation and identify new opportunities.
• Serve as the market voice to Product teams by incorporating feedback from customers, sales, and analysts.
• Produce collateral for web, content, and campaigns targeting security and procurement leaders.
• Support analyst relations by briefing industry analysts and assisting with evaluations.
• Define and report on key performance indicators including launch impact and sales asset adoption.

Requirements:

• 4 to 7 years of B2B SaaS product marketing experience with successful product launches and sales enablement.
• Experience in cybersecurity, risk, or enterprise software is strongly preferred.
• Strong writing, messaging, and storytelling skills to clarify technical concepts.
• Expertise in competitive analysis and market research.
• Ability to collaborate across teams and influence without direct authority.
• Analytical skills to measure impact and inform decisions.
• Proficiency with Salesforce, HubSpot or Marketo, and sales enablement platforms.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.

Pay Range and Compensation Package:

• The estimated total compensation range for this position is $180,000 to $200,000 (base plus bonus).
• Actual compensation depends on factors including skills, qualifications, experience, and affordability.
• Employees may be eligible for performance-based incentives and equity awards.

Benefits & Perks:

• Health benefits
• Stock options
• Unlimited paid time off
• Parental leave
• Tuition reimbursements

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.