Product Marketing Manager, Tech (contract role)
Our client is a leading global technology company, and they are looking for a Product Marketing Manager to drive product marketing initiatives, campaign execution, and go-to-market strategies. This role will partner closely with cross-functional teams to deliver data-driven marketing programs, generate user insights, and support business growth across regional and global markets.
This is a contract role ending on 12 Apr 2027.
Responsibilities
- Develop and execute product marketing and go-to-market strategies for new and existing products.
- Plan, manage, and optimize integrated marketing campaigns across multiple channels to achieve business objectives and OKRs.
- Conduct market research, user research, and competitive analysis to identify customer insights, market opportunities, and growth areas.
- Define product positioning, value propositions, messaging, and marketing narratives for target audiences.
- Analyze campaign and product performance using qualitative and quantitative metrics, providing recommendations for continuous improvement.
- Develop marketing content, campaign assets, and communication materials aligned with brand and product strategy.
- Monitor industry trends, customer behavior, and market developments to support strategic decision-making.
Requirements
- 8+ years of experience in product marketing, brand marketing, or integrated marketing within a technology or digital business environment.
- Strong understanding of go-to-market strategy, product positioning, and campaign management.
- Experience conducting market research, user research, and customer insight analysis.
- Strong analytical skills with the ability to interpret marketing performance data and develop actionable recommendations.
- Excellent stakeholder management skills with experience collaborating across Product, Sales, and Global teams.
- Experience developing marketing content, messaging, and value propositions for different customer segments.
- Strong project and program management skills with the ability to manage multiple initiatives simultaneously.