Product Marketing Manager (Testora)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager (Testora) based in Ireland.

This role offers the opportunity to shape the growth and market positioning of a self-discovery mobile app focused on personality, intelligence, relationships, career strengths, and personal development. You’ll combine market and user research with product analytics to uncover meaningful opportunities for growth. Working in a fast-paced, international environment, you’ll turn insights into hypotheses and experiments that directly influence the user journey. The role requires a hands-on, analytical mindset and a strong ability to move from identifying a problem to testing and validating a solution. You’ll work closely with product and cross-functional teams while leveraging AI and automation to accelerate experimentation. With strong performance and ownership, the position can develop into a broader product marketing leadership opportunity.

• Conduct market and user research to identify emerging trends, user needs, behavioral patterns, and opportunities for product growth.
• Generate, evaluate, and prioritize product growth hypotheses based on research, product metrics, and business objectives.
• Design and launch structured growth experiments to validate hypotheses and identify the most effective approaches.
• Analyze experiment results and product data to determine what is working, identify root causes, and translate findings into actionable recommendations.
• Use spreadsheets, product metrics, and data-driven analysis to support decision-making and measure the impact of growth initiatives.
• Explore and apply AI and automation tools to accelerate the design, development, and launch of new user journeys and experimentation workflows.
• Collaborate with product and other cross-functional stakeholders to turn insights into practical product and marketing initiatives.
• Take ownership of projects from problem identification through execution, measurement, and iteration.
• Contribute to the continuous improvement of growth processes, experimentation frameworks, and product marketing practices.

Requirements

• 2+ years of experience working in a fast-paced environment with a demonstrated ability to deliver measurable results; exceptional candidates with less experience may also be considered.
• Strong problem-solving skills, with the ability to investigate complex challenges, identify root causes, and drive solutions through to completion.
• Strong analytical capabilities and confidence working with product metrics, spreadsheets, data-driven hypotheses, and experiment results.
• Ability to learn quickly and adopt new AI and automation tools to improve productivity, experimentation, and user journey development.
• Strong ownership mentality, initiative, and ability to work independently while collaborating effectively with cross-functional teams.
• Excellent attention to detail and a structured approach to prioritizing opportunities and making decisions.
• Upper-Intermediate English proficiency or higher (B2+), with the ability to communicate clearly in an international working environment.
• Entrepreneurial experience is a plus.
• A degree from a leading university is advantageous.
• Genuine interest in psychology, personality, self-development, or related areas is a plus.

Benefits

• High-impact opportunity within a fast-growing product environment focused on self-discovery and personal development.
• Clear opportunity to grow into a Product Marketing Manager Lead position.
• Remote-first culture with flexible working arrangements and the ability to work remotely or from available corporate hubs.
• Coworking compensation, including full compensation in Ukraine outside Kyiv and partial compensation for coworking spaces worldwide.
• Free lunches for employees working from corporate hubs.
• Flexible public holiday policy with six fixed holidays and five additional holidays selected according to individual preferences.
• 100% sick leave compensation.
• Partial coverage for medical insurance, sports activities, and therapy to support mental and physical well-being.
• Necessary work equipment provided, with maintenance costs covered when applicable.
• 70% coverage of professional development courses and 100% coverage of corporate English courses.
• 18 working days of paid vacation and 3 personal days annually, with an additional vacation day added for each year of tenure.
• Opportunities to participate in corporate events and team-building activities across international hubs.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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