Product Marketing Manager

We are seeking a dynamic and results-driven Product Marketing Manager to join our team in Maharashtra. The ideal candidate will have a strong background in product marketing, with a focus on both above-the-line (ATL) and below-the-line (BTL) marketing strategies. This role is crucial in driving the marketing efforts for our insurance products, ensuring that we effectively reach our target audience and communicate the value of our offerings. Key Responsibilities: - Develop and implement comprehensive marketing strategies for our insurance products, utilizing both ATL and BTL approaches to maximize reach and engagement. - Conduct market research to identify customer needs and preferences, and leverage insights to inform product positioning and messaging. - Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure alignment on marketing initiatives and product launches. - Create compelling marketing materials and campaigns that resonate with our target audience, driving awareness and adoption of our products. - Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to optimize results and achieve business objectives. - Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and innovation in our marketing efforts. Required Skills: - Proven experience in product marketing, preferably within the insurance sector. - Strong understanding of both ATL and BTL marketing strategies. - Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. - Analytical mindset with the ability to interpret data and make data-driven decisions. - Creative thinking and problem-solving skills to develop innovative marketing solutions. If you are passionate about product marketing and have a track record of driving successful marketing initiatives, we encourage you to apply for this exciting opportunity.