Product Marketing Manager

You will lead market, competitive, and audience research to inform product direction and positioning. You will define product messaging and value propositions, develop and execute go-to-market plans for product initiatives, track outcomes, and optimize post-launch efforts. You will partner with Product Managers and Designers from ideation through launch, ensuring user needs, market context, and audience insights guide decisions.

Responsibilities

• Lead market, competitive, and audience research to inform product direction and positioning
• Identify emerging storytelling, fandom, and entertainment-consumption trends and translate them into opportunities
• Define and evolve product positioning, messaging, and value propositions
• Package and communicate features to drive adoption and engagement
• Own end-to-end go-to-market strategy and execution for new features, experiments, and product initiatives
• Develop marketing plans, track success metrics, and optimize post-launch strategies
• Collaborate with Product Managers and Designers from ideation through launch
• Embed user needs, motivations, and market context in product and marketing decisions
• Represent user and market perspectives within cross-functional teams

Requirements

• 5+ years of product marketing experience, preferably in B2C technology, media, or entertainment
• Ability to develop positioning and lead go-to-market strategies for digital products
• Strategic thinking and execution skills
• Experience collaborating with Product and Design teams in an agile environment
• Ability to influence stakeholders and drive alignment without direct authority
• Knowledge of qualitative and quantitative research approaches
• Proficiency with Looker, Amplitude, and marketing measurement platforms

Benefits

• Health benefits, including vision and dental coverage
• Annual health and wellness account
• RRSP contributions in Canada
• 401K contributions in the United States
• Vacation
• Maternity and parental leave top-up program
• Corporate gym membership discounts for employees and their families
• Ability to work from almost anywhere in the world for part of the year
• Winter break shutdown