Product Marketing Manager
You will lead market, competitive, and audience research to inform product direction and positioning. You will define product messaging and value propositions, develop and execute go-to-market plans for product initiatives, track outcomes, and optimize post-launch efforts. You will partner with Product Managers and Designers from ideation through launch, ensuring user needs, market context, and audience insights guide decisions.
Responsibilities
- Lead market, competitive, and audience research to inform product direction and positioning
- Identify emerging storytelling, fandom, and entertainment-consumption trends and translate them into opportunities
- Define and evolve product positioning, messaging, and value propositions
- Package and communicate features to drive adoption and engagement
- Own end-to-end go-to-market strategy and execution for new features, experiments, and product initiatives
- Develop marketing plans, track success metrics, and optimize post-launch strategies
- Collaborate with Product Managers and Designers from ideation through launch
- Embed user needs, motivations, and market context in product and marketing decisions
- Represent user and market perspectives within cross-functional teams
Requirements
- 5+ years of product marketing experience, preferably in B2C technology, media, or entertainment
- Ability to develop positioning and lead go-to-market strategies for digital products
- Strategic thinking and execution skills
- Experience collaborating with Product and Design teams in an agile environment
- Ability to influence stakeholders and drive alignment without direct authority
- Knowledge of qualitative and quantitative research approaches
- Proficiency with Looker, Amplitude, and marketing measurement platforms
Benefits
- Health benefits, including vision and dental coverage
- Annual health and wellness account
- RRSP contributions in Canada
- 401K contributions in the United States
- Vacation
- Maternity and parental leave top-up program
- Corporate gym membership discounts for employees and their families
- Ability to work from almost anywhere in the world for part of the year
- Winter break shutdown