Product Marketing Manager

Product Marketing Manager

We are looking for a Product Marketing Manager to lead the launch and growth of our new

digital platform. This role combines product marketing, digital marketing and customer

reach.

Ideal Candidate

The ideal candidate has 1-4 years of experience in launching digital products/online

platforms, understands customer behaviour, and can drive user acquisition for both B2B and

B2C audiences.

Key Responsibilities

• Develop and execute the Go-to-Market (GTM) strategy for the platform launch.

• Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta

Ads, LinkedIn, email marketing, and content marketing.

• Drive customer acquisition, engagement, and retention.

• Create product messaging, positioning, and marketing collateral.

• Monitor campaign performance, website analytics, conversion rates, and marketing

ROI.

Desired Skills

• Experience launching a digital product, SaaS platform, marketplace, or technology

product.

• Strong understanding of customer journeys and digital marketing channels.

• Hands-on experience with Google Analytics, performance marketing, SEO, CRM,

and marketing automation tools.

• Excellent communication, analytical, and project management skills.

• High aesthetic & design literacy

Preferred Industries

• Interior & Architectural

• Startup or early-stage product launch

• Gaming Industry

• B2B Design

• Building materials

Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay