Product Marketing Specialist- Gaming Monitor, Laptop & PC (EMEA)_8630

Job Summary-

Boost brand awareness and promote product adoption for our advanced gaming monitor, laptop and PC. We're looking for a results-driven Product Marketing Specialist to craft effective strategies, develop engaging content, and mastermind successful product launches. You'll connect technical proficiency with customer comprehension, translating complex features into compelling stories that deeply resonate with customers.

Responsibilities-

• Develop audience-centric launch strategies for gaming monitor, laptop and PC that resonate with diverse audiences across various channels, ensuring pre-launch buzz and post-launch momentum.
• Utilise understanding of consumer electronics market trends to conduct detailed market research and analyze customer needs, thereby providing insights to inform and enhance sales and marketing strategies.
• Collaborate with sales pm, sales and marketing teams to implement seamless product introductions and achieve market penetration goals.
• Produce engaging and convincing sales collateral and marketing materials, specifically tailored to promote the adoption and conversion of customers in the gaming monitor, laptop and PC market segments.
• Translate technical features into persuasive narratives that not only educate but inspire customers, effectively driving product conversions.
• Monitor market sentiment in the gaming monitor, laptop and PC sectors, using this data to provide feedback and optimize go-to-market strategies.