Product Marketing Specialist
Description
JAE ELECTRONICS, INC.
JOB DESCRIPTION
JOB TITLE: Product Marketing Specialist
DEPARTMENT: Marketing
REPORTS TO: Director, Marketing
SUPERVISES: None
POSITION LEVEL: Exempt
GENERAL POSITION SUMMARY:
The Product Marketing Specialist will have total responsibility to monitor and analyze new market opportunities as determined by the Director, Marketing. The individual must be able to identify and follow product opportunities at key target leadership accounts within the industry. Using this information, the Product Marketing Specialist must identify the product requirements within the respective industries, and recommend and execute appropriate strategic and tactical maneuvers to further penetrate the industries with JAE products.
MAJOR ACCOUNTABILITIES:
The primary function of the Product Marketing Specialist is to develop new business for the global JAE organization. This includes expansion of existing product into new markets and channels of distribution, as well as providing requirements for new product development.
Secondary functions include 1) Providing sales support to the Sales Managers and 2) periodic reporting of the market situation.
DUTIES AND RESPONSIBILTIES / PERCENT
New Market Research and Development /30
Existing Product Expansion /25
Creation of Marketing Material /20
Analysis, Review and Reporting /15
Sales Support /10
CORE COMPETENCIES
- Ability to comprehend and relay technical information
- Knowledge of electronic components and electronics market
- Ability to research new market developments and competitor status
- Quality verbal communication in small and large group settings and written communication
- Excellent organizational skills
- Ability and desire to work collaboratively with others
QUALIFICATION REQUIREMENTS:
Education: Bachelor’s degree in Engineering, Business or other relevant discipline.
Experience: 0 to 5 years working experience in Sales, Marketing, or Engineering position.
Skills: Computer proficiency including PowerPoint, Excel, Word and Outlook required.
BUSINESS TRAVEL:
This position requires traveling cross country up to 25% of the time.
PHYSICAL DEMAND:
This position requires lifting up to 25 pounds frequently.