Product Marketing Specialist
Posted Updated
Description
Location: Amersfoort CDI, Netherlands
Position Summary
Support the development and execution of the marketing mix for the IAM Devices portfolio throughout its lifecycle, in support of the
Product Line’s business ambitions and objectives. Working closely with the Product Marketing Manager, contribute to product launches,
marketing content and sales enablement to drive awareness and adoption.
Essential Functions / Key Areas of Responsibility
- Contribute to product launches and go-to-market activities for IAM Devices.
- Develop and maintain product briefs, brochures, web content, presentations and campaign assets.
- Translate technical features into clear customer benefits and compelling marketing messages.
- Create sales enablement materials, including sales guides, cheat sheets and training content.
- Coordinate with Product Management, Sales and Marketing to ensure content accuracy and consistent messaging.
- Support campaign execution and monitor relevant marketing indicators.
Minimum Requirements: Skills, Experience, Education, Technical/Specialized Knowledge, Certifications, Language
- Bachelor’s degree in Marketing, Business, Communications, Engineering or a relevant discipline.
- Three or more years of relevant marketing experience in a B2B technology environment.
- Experience developing product-related content and translating technical concepts into clear communications.
- Strong writing, coordination and organizational skills.
- Ability to work effectively across international teams and manage competing deadlines.
Preferred Qualifications
- Experience in product marketing, cybersecurity or identity and access management.
- Familiarity with hardware authenticators and FIDO authentication.
- Experience supporting product launches, integrated campaigns and sales enablement.
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