Product Marketing
Currently, we are looking for a Product Marketing Manager to join a growing communications technology company helping enterprises and technology providers modernize customer engagement through voice, messaging, WhatsApp, Microsoft Teams, Conversational AI, SIP, and programmable communication solutions.
In this role, you will bridge the gap between Product, Sales, Marketing, and Customers by developing go-to-market strategies, launching new products, and creating compelling messaging that drives product adoption and revenue growth. You will collaborate closely with cross-functional teams to position company's solutions effectively and strengthen its presence across key markets.
Work setup: Hybrid / Remote
Type: Full-time
Your Duties
As a Product Marketing Manager, you will be responsible for:
- Developing compelling product positioning, messaging, and value propositions
- Translating technical product capabilities into customer-focused business benefits
- Planning and executing go-to-market strategies for new product launches
- Coordinating product launches across Product, Sales, Marketing, Partnerships, and Leadership teams
- Defining buyer personas, target audiences, and market opportunities
- Creating sales enablement materials including presentations, pitch decks, playbooks, battle cards, and objection-handling guides
- Supporting Sales teams with product training and customer-facing materials
- Conducting market research, competitive analysis, and industry trend monitoring
- Developing customer success stories, case studies, and vertical-specific messaging
- Creating marketing content such as blogs, webinars, whitepapers, presentations, and thought leadership materials
- Supporting partner enablement by developing partner-focused messaging and marketing collateral
- Monitoring product adoption, customer feedback, and launch performance
- Collaborating with Product teams to improve product-market fit and commercial success
Requirements
- 3–5+ years of experience in Product Marketing, Go-to-Market, Product Management, or B2B Marketing
- Experience within Telecom, SaaS, CPaaS, CCaaS, UCaaS, Cloud Communications, AI, or related technology industries
- Proven experience developing and executing successful go-to-market strategies
- Experience launching products and managing cross-functional product launches
- Strong product positioning, messaging, and storytelling skills
- Experience creating sales enablement content and marketing collateral
- Strong understanding of customer buying journeys and product adoption strategies
- Excellent written and verbal communication skills
- Ability to simplify complex technical concepts into clear business messaging
- Strong project management and stakeholder management skills
- Experience conducting market research and competitive analysis
- Commercial mindset with a customer-centric approach
- Fluent English