Careem

Discussion

Product Operations Lead

Summary

Oversee Careem’s Ads business operations, executing and optimizing ad campaigns, analyzing performance, and driving client success in Karachi, Pakistan.

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.
Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

About the Role
As Product Operations Lead, you’ll oversee the operational success of Careem’s Ads business, ensuring that advertising campaigns are executed flawlessly while delivering measurable value to clients. This role is ideal for a proactive, data-driven professional who thrives in managing campaigns, optimizing performance, and mentoring teams. You’ll collaborate across sales, product, and operations teams to design high-impact advertising solutions and help drive the growth of Careem’s Ads business.

About the Ads Team at Careem
The Ads team at Careem is shaping the future of retail media in the Middle East. As part of this team, you’ll lead strategic initiatives and work in a fast-paced, innovative environment where you’ll help some of the world’s leading brands, CPGs, and media agencies deliver meaningful ad experiences to millions of Careem users. This is a unique opportunity to play a critical role in scaling Careem’s Ads business and redefining the advertising ecosystem in the region.

Responsibilities

Campaign Management & Optimization

  • Lead the execution and optimization of advertising campaigns, ensuring seamless delivery and meeting key performance metrics (KPIs).
  • Develop and implement best practices for campaign operations, troubleshooting issues, and ensuring a high standard of client satisfaction.

Client Success & Strategy

  • Partner with clients to understand their advertising goals and provide strategic insights and recommendations to achieve impactful results.
  • Deliver post-campaign analysis, actionable insights, and reports to demonstrate ROI and identify opportunities for improvement.

Data Analysis & Reporting

  • Monitor campaign performance using analytics tools, identify trends, and deliver insights to optimize client success.
  • Develop dashboards and performance reports to track overall Ads business health and drive data-informed decisions.

Operations & Process Efficiency

  • Oversee the management of reporting systems to ensure accurate tracking of client pipelines, sales activities, and revenue growth.
  • Drive process improvement initiatives to ensure operational efficiency across all ad operations functions.

Requirements

  • 1-2 years of experience in advertising operations, digital marketing, or retail media, with a proven track record of managing ad campaigns and client relationships.
  • Advanced proficiency with ad platforms, and analytics tools
  • Strong analytical skills, with expertise in using Excel, Google Sheets, or other data tools for reporting and performance optimization.
  • Demonstrated ability to translate client goals into actionable campaign strategies that deliver measurable results.
  • Deep understanding of digital advertising and retail media trends, with the ability to adapt to new technologies and platforms.
  • Excellent communication and presentation skills, with the ability to build and maintain strong stakeholder relationships.
  • Detail-oriented and organized, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Collaborative, with a growth mindset and a passion for driving innovation in the advertising space.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

  • Work and learn from great minds by joining a community of inspiring colleagues.
  • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  • Explore new opportunities to learn and grow every day.
  • Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
  • Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

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