Product Operations Manager (User Growth)

About NetEase Games:

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Job Title: Product Operations Manager

What You Will Do

1. Identify user needs and growth opportunities through user feedback, behavioral data, market trends, and major game launches.
2. Develop user growth strategies across acquisition, engagement, retention, referral, and monetization.
3. Explore and execute growth campaigns, promotional mechanics, referral programs, and user incentives.
4. Grow global user communities, monitor user sentiment, and turn feedback into product and operational improvements.
5. Lead partnerships with game publishers, platforms, creators, and other industry partners, including co-marketing, player benefits, game launch campaigns, and product integrations.
6. Collaborate with Product, Engineering, Marketing, Business Development, and Community teams to deliver, evaluate, and optimize growth initiatives.

Job Requirements

1. 3+ years of experience in product operations, growth operations, game operations, or a related field.
2. Strong user insight and market awareness, with hands-on experience in growth strategies, campaigns, user incentives, or community operations.
3. Strong ownership and execution skills, with the ability to independently drive projects from idea to delivery.
4. Solid analytical, communication, project management, and cross-functional collaboration skills.
5. Professional working proficiency in Mandarin Chinese and English as you will use Mandarin to communication stakeholders in China.
6. Results-oriented, adaptable, and passionate about mobile games and the global gaming industry.