Product Owner DTC (Shopify)

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we've built multiple sales channels across DTC websites and third-party marketplaces. We're passionate about designing inspiring, on-trend furniture that brings customers' home décor dreams to life.

We are seeking a new member to join our Technology team. Are you ready to be part of something amazing?

Role Overview

As we continue to scale, we're looking for a personable and strategic Product Owner to join our Technology team, embedded within our engineering group.

This role will drive the roadmap and delivery of our direct-to-consumer ecommerce websites, built on Shopify, working closely with other Product Owners to ensure alignment and share best practices.

This is a high-impact position within a fast-growing organization where the right person can make a measurable difference in the speed and quality of our DTC ecommerce delivery.

Responsibilities

Strategic Alignment & Leadership

• Align business strategy with project execution and own the product roadmap for our DTC ecommerce websites

• Set clear timelines and milestones for projects, accelerating delivery and improving agility

• Coordinate and collaborate closely with other Product Owners to ensure consistency and alignment across initiatives

Communication & Collaboration

• Serve as the main point of contact for assigned Shopify projects, ensuring clear communication with business and technology teams

• Maintain frequent and consistent updates with stakeholders and internal teams

• Negotiate priorities with business stakeholders and other Product Owners

• Facilitate standups, release communications, and cross-department collaboration

Project & Backlog Management

• In coordination with peers, manage and prioritize the workload for engineers and QA analysts, ensuring tasks are clearly defined and appropriately assigned (without direct people management)

• Oversee the product backlog for DTC ecommerce initiatives, triage incoming tickets, and balance short-term delivery with long-term vision

• Track progress against roadmap milestones and report status updates tailored to target groups

• Identify blockers and risks that might affect project timelines and communicate them proactively

Requirements Gathering & Documentation

• Gather and document requirements, write user stories and acceptance criteria, and shepherd projects from discovery through deployment

• Move epics and projects through the workflow, from initial concept to release

• Facilitate deployment and conduct user training as needed

• Support special projects as needed

What Success Looks Like

• The DTC ecommerce roadmap moves forward on schedule, with milestones consistently hit

• Engineers and QA analysts have clearly defined, well-prioritized work at all times

• Business and technology stakeholders stay aligned, with minimal surprises or miscommunication

• Cross-functional coordination with other Product Owners is smooth and consistent

• Risks and blockers are surfaced early, not after they've already caused delays

Requirements

• 3+ years of experience as a Product Owner, ideally in ecommerce or DTC environments

• Bachelor's degree in Computer Science, Information Systems, Business, Marketing, or related field

• Hands-on experience with Shopify (Shopify Plus preferred), including theme customization, apps, and checkout configuration

• Strong project management skills, with experience using Agile/Scrum methodologies

• Experience using enterprise project management software—preferably Atlassian tools such as Jira and Confluence

• Exceptional communication and interpersonal skills, with the ability to translate business needs into technical requirements

• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment

• Experience working cross-functionally with business and technical teams, including other Product Owners

• Familiarity with the broader DTC ecommerce toolset (analytics, A/B testing, personalization, and marketing integrations) a plus

Core Competencies

• Highly self-motivated and data-driven

• Strong organizational and analytical skills

• Collaborative and team-oriented

• Comfortable managing multiple priorities in a fast-paced environment

• Adaptable and solution-focused

• Professional and confident communicator

• Flexible and able to work effectively with a variety of personalities

Benefits

• 401(k) matching

• Dental Insurance

• Employee Discount

• Flexible Schedule

• Flexible Spending Account

• Health Insurance

• Life Insurance

• Vision Insurance

• Paid Time Off

Work Location

This role is based in our Charleston, SC office. Hybrid work option available after 90 days of successful in-office performance.