Product Owner Lead Omnisales - Physical Sales & Customer Journeys

Mission You are responsible for the Physical Sales cluster within the Omni-Sales Tribe and lead the evolution of Proximus' physical sales ecosystem from the perspective of agent and sales advisor journeys. You are accountable for delivering a high-performing, secure, scalable, AI-powered and customer-centric sales experience across all physical sales channels, while balancing customer satisfaction, operational efficiency, employee experience and commercial performance. You orchestrate multiple squads, align stakeholders across different tribes and ensure that physical sales journeys evolve toward the future vision of AI-assisted sales. Key Responsibilities Define and Drive the Vision and Roadmap for Physical Sales Define and maintain the strategic roadmap for the Physical Sales cluster. Translate business objectives into product priorities and customer journeys. Lead transformation initiatives related to Sales Cockpits (ARC, DOF, Salto, Open UI), customer trust and order integrity, AI-powered sales assistance, fraud prevention and customer identification journeys. Develop and manage multi-year investment plans and budget proposals. Lead a Multi-Squad Cluster Ensure alignment between product, portfolio and promotion strategies, squad execution and business priorities. Drive backlog governance and Rolling Wave Planning preparation. Ensure roadmap delivery on time and with the required quality while