Product Owner - Marketing & Sales Data

Summary

Owns the marketing and sales data product, defining metrics like lead conversion and CAC, and guiding teams to use data-driven decisions.

Responsibilities and Duties

Own the business responsibility for the Marketing & Sales Data Product across the customer journey.
Define, develop, and prioritize the business roadmap in close cooperation with stakeholders.
Develop and harmonize key metrics such as lead conversion and Customer Acquisition Cost.
Establish a group-wide standard for marketing and sales data.
Define business requirements, data standards, and data governance guidelines.
Support business departments in using the data product for data-driven decisions.

Key Requirements

Degree in computer science, business informatics, mathematics, data science, industrial engineering, or a comparable field.
Several years of experience as a Product Owner, Business Analyst, or Data Product Owner.
Strong understanding of marketing, sales, or CRM processes.
Experience working with data products, analytics, or business intelligence solutions.
Knowledge of modern data warehouse and cloud technologies, ideally Snowflake.
Experience with SQL, data modeling, and data quality frameworks.
Ability to translate business requirements into concrete data and reporting solutions.
Strong communication and facilitation skills.
Structured, independent, and strategic working style.
Experience with agile methods such as Scrum or Kanban.
Very good English skills.

Nice to Have