Product Specialist

The Product Specialist supports the product lifecycle by ensuring accurate product data, specifications, and supporting content are maintained across internal systems and digital platforms. This role collaborates with merchandising, marketing, and operations teams to prepare products for launch, maintain detailed product documentation, and develop engaging product content that supports purchasing decisions and customer experience.

Key Duties and Responsibilities:

Product Data & Item Readiness

•Collect, enter, and maintain detailed product specifications, attributes, imagery guidance, and supporting assets within product management systems.

•Ensure product data accuracy and completeness to support item setup, purchasing readiness, and inbound logistics.

•Provide pack details, product identifiers, and technical specifications needed to support product availability and import processes.

•Maintain organized product documentation and vendor information.

Assortment & Product Lifecycle Support

•Provide detailed product specifications and supporting information to assist with assortment planning and product selection.

•Track product lifecycle status, availability, and end-of-season activity to support inventory management and liquidation planning.

•Support purchasing readiness by verifying product information is accurate and complete prior to ordering.

Digital Content & Marketing Support

•Develop and maintain optimized product copy, bullet points, and specifications to support digital merchandising and improve customer engagement.

•Provide supporting product information for marketing campaigns, promotions, and upselling opportunities.

•Collaborate with Creative teams to ensure product content, imagery guidance, and messaging accurately represent the product.

•Continuously refine product content using performance insights and customer feedback.

Reporting & Cross-Functional Collaboration

•Support product performance reviews through reporting, analysis, and product feedback.

•Provide product information support to internal teams including Merchandising, Marketing, and Operations.

•Assist with vendor documentation and product-related data entry to ensure product records remain current and complete.