Product Strategy and Market Research Supervisor/Assistant Manager 產品策略及市場研究主任​/副理(商務分析相關工作)

 Support the Development of Product Strategy to Achieve Revenue Growth Management (RGM) Goals

• Analyze industry and competitor trends in packaging and pricing to identify opportunities and develop the annual product strategy for key categories.
• Collaborate with cross-functional teams to design and deliver compelling customer selling stories for new packaging initiatives.

 Analyze and Consolidate Insights to Enable Data-Driven Decision-Making

• Prepare the Nielsen RMS Monthly Market Share Tracking Report, highlighting key insights and trends for senior management and the sales team.
• Regularly update key business metrics, including Nielsen RMS and monthly scorecards, to ensure stakeholders are informed.
• Consolidate and extract actionable commercial insights from market research and shopper data (e.g., PITA and shopper studies).

 Lead Market Research Projects to Identify Business Opportunities

• Leverage expertise in qualitative and quantitative research methods, statistics, and analytical tools to provide timely insights for decision-making.
• Collaborate with research vendors to ensure a thorough understanding of project objectives and effective implementation of established research protocols.

 Support Investment Evaluations to Justify Profitability

• Provide initial 1-3 year volume projections and high-level financial simulations for evaluating major production line investments.

 Contribute to Annual Business Planning to Align Organizational Objectives

• Facilitate the annual business planning by providing critical market insights and strategic recommendations.