Product (UX/UI) Design Lead

• Remain actively involved in hands-on Product UX/UI Design while leading the team;

• Own the holistic Product Design experience and ensure consistency across features, flows, devices, platforms, and areas owned by different designers;

• Define and maintain the Product Design vision, strategy, direction, and overall quality bar;

• Maintain and evolve Product Design principles, patterns, guidelines, and the Design System;

• Use User Research, User Feedback, Product data, market context, and competitor analysis to identify and prioritize UX problems and improvement opportunities;

• Maintain clear, efficient, and scalable Product Design processes and continuously improve how the team works;

• Ensure effective planning and delivery, with clear priorities, ownership, realistic workload, and timely resolution of blockers and dependencies;

• Ensure effective collaboration between Design, Product, Development, and other stakeholders, and maintain Design quality through implementation;

• Maintain the right team structure, capacity, and skill balance, and participate in hiring and onboarding when needed;

• Manage designer performance through regular 1:1s, feedback, skills evaluation, and clear expectations;

• Coach and develop designers through mentoring, Individual Development Plans, career development, and learning opportunities;

• Build autonomy, ownership, accountability, and independent decision-making across the team;

• Communicate clear direction and purpose, motivate the team, and recognize individual and team achievements;

• Maintain a healthy, inclusive, collaborative, and high-performing team culture.
  
  

Requirements:

• 5+ years of Product UX/UI Design experience in B2C product companies;

• 2+ years of people management experience, leading a Product Design team of 2+ people;

• Strong portfolio demonstrating complex B2C digital products and end-to-end Product Design work;

• Strong Product Thinking and ability to connect User needs, business goals, Product data, and Design decisions;

• Strong UX skills, including complex User Flows, Information Architecture, interaction patterns, prototyping, and usability;

• Strong UI and Visual Design craft with excellent attention to consistency, hierarchy, usability, and detail;

• Experience conducting or working with User Research, usability testing, User Feedback, and Product analytics;

• Strong understanding of Design Systems and experience maintaining scalable Design patterns and components;

• Experience designing desktop and mobile websites, as well as mobile applications, with a strong understanding of responsive and adaptive design patterns;

• Advanced Figma skills, including Variables, Auto Layout, Components, Libraries, and scalable file organization, with the ability to establish and maintain Figma standards across the team;

• Experience establishing and improving Product Design processes and ways of working;

• Strong people management skills, including 1:1s, feedback, performance management, coaching, development, delegation, and team motivation;

• Ability to build autonomous teams and enable designers to independently own decisions and outcomes;

• Strong planning, prioritization, problem-solving, and decision-making skills;

• Strong cross-functional collaboration and stakeholder management skills;

• English B2+ with confident spoken communication skills.

Nice to Have:

• Genuine interest in gaming and personal experience as an active or patient gamer, with a good understanding of game mechanics and player experiences;

• Interest in Web3 gaming, virtual economies, and related products;

• Previous Product Design experience in the gaming industry;

• Experience working with pixel art, pixel-inspired UI, or pixel-based visual styles;

• Experience working with complex, engagement-driven or economy-driven B2C products;

• Experience using AI tools and vibe coding for rapid prototyping, concept validation, and Design exploration;

• Basic understanding of front-end development;

• Product Design, UX/UI Design, Graphic Design, or related education.

Hiring process:

• Intro call with a Recruiter — Interview with the Hiring team — Test task — Сollection of recommendations — Offer.