Program Manager, Creative Services

United Way of Dane County mobilizes the caring power of our community so all can thrive. From advancing health and education to strengthening livelihoods and local resilience, we connect people to possibility. With a mission to unite the community to achieve measurable results that change lives – we work collaboratively with local nonprofits, individuals, families, lived experience experts, businesses, community leaders, donors and volunteers to multiply impact and solve big-picture issues no one person or organization can address alone. As part of a global network while being local and autonomous, we are a nonpartisan organization that collaborates with leaders from all backgrounds to strengthen communities and expand opportunities for all.

We serve as a cornerstone in our community, bringing together people and resources to create lasting change. Together, we are The Power of Caring. Working for All.

Purpose of Position:

The Community Engagement & Marketing (CEM) Department creates experiences that engage and inspire people throughout Dane County to give, advocate and volunteer, mobilizing the community's caring power. The department advances this work through marketing, communications, events and corporate and community volunteer engagement.

The Program Manager, Creative Services brings United Way of Dane County's brand and mission to life through compelling visual design and creative experiences across print, digital and multimedia platforms. Reporting to the Supervisory Director, Communications, this position serves as United Way's lead in-house graphic designer and visual brand steward, translating marketing and communications strategies into high-quality creative work that strengthens brand recognition, engages audiences and supports organizational priorities.

This position manages creative projects from concept through production and maintains visual brand standards and creative assets. The ideal candidate combines strong graphic design expertise with creative thinking, project management, digital design and multimedia production skills and thrives in a collaborative, fast-paced environment.

Primary Responsibilities

40% Graphic Design & Creative Production

• Serve as United Way of Dane County's lead in-house graphic designer, conceptualizing and producing compelling visual communications across print and digital channels in alignment with organizational priorities and brand standards.
• Design campaign materials, annual reports, brochures, donor communications, advertisements, social media graphics, presentations, email graphics, signage, event collateral, infographics and other marketing materials.
• Manage creative projects from concept through final production, coordinating timelines, feedback, revisions, approvals and delivery.
• Provide creative direction and production support for organizational events, including event identity, signage, environmental graphics, presentations and supporting materials.

25% Brand Management & Creative Standards

• Serve as a steward of United Way of Dane County's visual identity, ensuring consistent application of brand standards across organizational materials.
• Maintain and evolve United Way's brand toolkit, including logos, colors, typography, photography standards, templates, graphic elements and other visual assets.
• Develop user-friendly templates and tools that enable departments to create routine materials while maintaining brand integrity.
• Maintain an organized digital library of creative assets, photography, video, templates and final production files.
• Incorporate United Way Worldwide brand standards and resources into creative execution.

25% Digital Design, Web & Multimedia

• Design creative assets for United Way's website, email marketing, social media, digital advertising and other digital platforms.
• Create and edit multimedia content, including photography, video and motion graphics.
• Manage website content, design and page updates using approved digital tools.

10% Creative Project Management, Collaboration & Organizational Support

• Manage multiple creative projects and competing priorities to ensure high-quality work is delivered on time and within budget.
• Collaborate across departments to translate project objectives into effective creative solutions.
• Coordinate with printers, photographers, videographers, agencies and other creative vendors as needed.
• Represent United Way in a professional manner to the community, key volunteers and donors.
• Be an integral part of the Community Engagement & Marketing team.
• Participate in organizational activities including attending key donor and community events, during and outside of regular business hours.
• Participate in at least one internal organizational committee.
• Other duties as assigned.