Program Manager, Scale Sales, CSC
Summary
Program Manager at AWS designs and executes sales campaigns to drive AWS cloud adoption among SMBs and ISVs, coordinating cross-functional teams and building performance dashboards.
Amazon Web Services (AWS) is seeking a results-driven Program Manager to serve as the operational
backbone of our SMB and ISV Cloud Sales Center (CSC) organization. In this role, you will design, launch,
and measure sales campaigns that drive pipeline growth and revenue acceleration across 140+ sellers
spanning multiple districts and segments.
You will own the end-to-end campaign lifecycle — from identifying high-impact sales plays aligned to S-
team priorities, through execution tracking, to closed-loop performance reporting that gives leadership
real-time visibility into what's working and where to double down. You are the force multiplier that
enables 14 District Managers to stay focused on developing sellers and closing deals, while ensuring
strategic initiatives execute with programmatic rigor across the entire business.
This role sits at the intersection of sales strategy, enablement, and operational excellence. You will
partner closely with front-line leaders, cross-functional teams (Partner, Marketing, SA, Product), and
senior leadership to turn high-level goals into actionable, repeatable sales motions that scale
Key job responsibilities
- **Campaign Design & Launch**: Architect and launch sales campaigns/plays (e.g., product-led plays
for Kiro, AgentCore, IPMM; migration plays; partner-sourced plays) with clear targeting criteria, seller
talk tracks, execution timelines, and success metrics.
- **Closed-Loop Reporting & Mechanisms**: Build and maintain campaign performance dashboards
and WBR/MBR reporting mechanisms that track adoption, pipeline created, conversion rates, and
revenue impact at the district and seller level.
- **Cross-Functional Coordination**: Serve as the single-threaded owner for coordinating cross-org
initiatives — removing the coordination tax from DMs by driving alignment across Partner, Marketing,
SA, Product, and Enablement teams.
- **Enablement Content & Playbooks**: Develop seller-facing enablement assets (one-pagers, call
guides, objection handling, competitive positioning) that accelerate ramp on new plays and ensure
consistent execution.
- **Sprint Cadence Management**: Own the campaign sprint calendar — defining 2–4 week execution
sprints, facilitating kickoffs, running mid-sprint inspections, and delivering retrospectives with
actionable insights.
- **Goal Execution Support**: Translate S-team goals and leadership priorities into district-level action
plans with clear owners, milestones, and escalation paths.
- **Performance Analysis & Optimization**: Analyze campaign data to identify top-performing plays,
rep-level execution gaps, and segment-specific patterns — then recommend adjustments to improve
outcomes in subsequent sprints.
- **Stakeholder Communication**: Provide consistent, data-driven updates to senior leadership on
campaign health, emerging risks, and strategic recommendations.
A day in the life
You start the morning reviewing campaign performance data, identifying which teams are on pace and
where intervention is needed. Mid-morning, you're partnering with a District Manager and technical
resources to finalize targeting and messaging for an upcoming sales play. After lunch, you facilitate the
weekly campaign standup — a fast-paced inspection cadence where leaders report on execution, share
wins, and escalate blockers. In the afternoon, you're building the closed-loop report that ties pipeline
back to the campaigns that sourced it, drafting the narrative for leadership on what's working and what
needs to pivot.
No two days look the same, but the throughline is consistent: you're the connective tissue between
strategy and execution, ensuring the sales org runs with operational rigor while front-line leaders stay
focused on their sellers and deals.
About the team
Our mission: **We help builders win. We remove barriers, unlock growth, and deliver the cloud
foundation that turns innovative ideas into transformative businesses.**
The Cloud Sales Center (CSC) is an inside sales organization within AWS that serves startup customers
across North America. Our team of 60+ sellers across six districts drives revenue growth through high-
velocity sales motions, covering Engaged accounts, Early-Stage startups, Migration opportunities, and
our Canada segment. We operate with programmatic rigor — running sprint-based campaigns,
measuring what matters, and iterating fast. We're looking for someone who thrives in a fast-paced,
metrics-driven environment and is energized by building the operational engine that makes an entire
sales org execute at a higher level.
backbone of our SMB and ISV Cloud Sales Center (CSC) organization. In this role, you will design, launch,
and measure sales campaigns that drive pipeline growth and revenue acceleration across 140+ sellers
spanning multiple districts and segments.
You will own the end-to-end campaign lifecycle — from identifying high-impact sales plays aligned to S-
team priorities, through execution tracking, to closed-loop performance reporting that gives leadership
real-time visibility into what's working and where to double down. You are the force multiplier that
enables 14 District Managers to stay focused on developing sellers and closing deals, while ensuring
strategic initiatives execute with programmatic rigor across the entire business.
This role sits at the intersection of sales strategy, enablement, and operational excellence. You will
partner closely with front-line leaders, cross-functional teams (Partner, Marketing, SA, Product), and
senior leadership to turn high-level goals into actionable, repeatable sales motions that scale
Key job responsibilities
- **Campaign Design & Launch**: Architect and launch sales campaigns/plays (e.g., product-led plays
for Kiro, AgentCore, IPMM; migration plays; partner-sourced plays) with clear targeting criteria, seller
talk tracks, execution timelines, and success metrics.
- **Closed-Loop Reporting & Mechanisms**: Build and maintain campaign performance dashboards
and WBR/MBR reporting mechanisms that track adoption, pipeline created, conversion rates, and
revenue impact at the district and seller level.
- **Cross-Functional Coordination**: Serve as the single-threaded owner for coordinating cross-org
initiatives — removing the coordination tax from DMs by driving alignment across Partner, Marketing,
SA, Product, and Enablement teams.
- **Enablement Content & Playbooks**: Develop seller-facing enablement assets (one-pagers, call
guides, objection handling, competitive positioning) that accelerate ramp on new plays and ensure
consistent execution.
- **Sprint Cadence Management**: Own the campaign sprint calendar — defining 2–4 week execution
sprints, facilitating kickoffs, running mid-sprint inspections, and delivering retrospectives with
actionable insights.
- **Goal Execution Support**: Translate S-team goals and leadership priorities into district-level action
plans with clear owners, milestones, and escalation paths.
- **Performance Analysis & Optimization**: Analyze campaign data to identify top-performing plays,
rep-level execution gaps, and segment-specific patterns — then recommend adjustments to improve
outcomes in subsequent sprints.
- **Stakeholder Communication**: Provide consistent, data-driven updates to senior leadership on
campaign health, emerging risks, and strategic recommendations.
A day in the life
You start the morning reviewing campaign performance data, identifying which teams are on pace and
where intervention is needed. Mid-morning, you're partnering with a District Manager and technical
resources to finalize targeting and messaging for an upcoming sales play. After lunch, you facilitate the
weekly campaign standup — a fast-paced inspection cadence where leaders report on execution, share
wins, and escalate blockers. In the afternoon, you're building the closed-loop report that ties pipeline
back to the campaigns that sourced it, drafting the narrative for leadership on what's working and what
needs to pivot.
No two days look the same, but the throughline is consistent: you're the connective tissue between
strategy and execution, ensuring the sales org runs with operational rigor while front-line leaders stay
focused on their sellers and deals.
About the team
Our mission: **We help builders win. We remove barriers, unlock growth, and deliver the cloud
foundation that turns innovative ideas into transformative businesses.**
The Cloud Sales Center (CSC) is an inside sales organization within AWS that serves startup customers
across North America. Our team of 60+ sellers across six districts drives revenue growth through high-
velocity sales motions, covering Engaged accounts, Early-Stage startups, Migration opportunities, and
our Canada segment. We operate with programmatic rigor — running sprint-based campaigns,
measuring what matters, and iterating fast. We're looking for someone who thrives in a fast-paced,
metrics-driven environment and is energized by building the operational engine that makes an entire
sales org execute at a higher level.