Programmatic Marketing Consultant
Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.
The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.
Responsibilities
- Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
- Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
- Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
- Improve and standardize buying workflows across display and video channels
- Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
- Build scalable media buying infrastructure and establish programmatic best practices
- Align display and video buying with broader app acquisition and growth goals
- Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations
Requirements
- 5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition
- Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management
- Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations
- Experience managing large-scale programmatic and video acquisition budgets
- Experience operating directly in-platform, not only through managed-service or agency-led structures
- Strong analytical and operational mindset with experience optimizing complex media buying programs
- Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust
- Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments
- Strong communication skills and comfort working cross-functionally
- Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership