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Programme Manager, Major Events & Experiences (12 Month Fixed Term Contract)

Summary

Programme Manager plans and secures major events and experiences for London, building stakeholder relationships and managing bids and budgets.

Role Overview
Events and experiences are an important driver of London’s economy and they shape the city’s global brand and reputation. This role sits in the Major Events & Experiences Team which attracts events and experiences to deliver additional economic benefit to the city and help put new destinations on the map. The Manager has responsibility for identifying and managing opportunities to attract new major events and experiences.
Business development and account management
  • Contribute to the Major Event & Experiences pipeline, identifying and approaching strategically important accounts
  • Actively influence and progress the pipeline to win events and experience for London
  • Account manage pipeline, managing multiple external stakeholders and ensuring that our planning, budgeting and delivery maximises the opportunity for London and London’s narrative.
  • Provide advice on aspects of event and experience delivery including risk management; location choice, maximising social and economic benefits; marketing/PR; sponsorship; brand compliance; business planning and tendering processes.
Outcome: qualified pipeline aligned to strategic priorities and strong conversion to win events and experiences for London

Proposition development and bidding
  • Support L&P’s contribution to pitch process, developing packages of city support to enhance bids.
  • Monitor city and worldwide developments in experiences, events, sport and cultural industries to identify opportunities and risks to current and future activities.
  • Identify potential opportunities to generate VIK to support the delivery of major events and experiences.

Outcome: position London effectively to target accounts with a strong London proposition

Relationships and stakeholder management
  • Maintain relationships with key external stakeholders, private sector event organisers, rights owners, venues and sponsors, ensuring maximum support is gained for relevant major events. These include the GLA Culture and Major Sports Events teams.
  • Represent London & Partners by hosting guests, networking with partners, sponsors, VIPs and international federations.
Outcome: Highly connected, reputable and influential individual and company profile in the events & experience ecosystems

Programme management
  • Maintenance of accurate records to ensure accurate reporting of projects.
  • Manage programme budgets including procurement and invoice process.
  • Effective internal and external communications
  • Any other reasonable duties as allocated by the line manager.
Outcome: structured and efficient programme, effectively communicated across all stakeholders
Core Skills & Competencies
  • Communication: Presents ideas clearly and confidently to varied audiences; adapts style to suit stakeholder needs.
  • Collaboration & Teamwork: Builds strong relationships; works effectively across teams and resolves conflicts constructively.
  • Problem Solving & Decision Making: Uses data and insight to evaluate options and make informed decisions; anticipates challenges.
  • Planning & Organisation: Prioritises tasks effectively; manages time and resources to meet deadlines and deliver outcomes.
  • Innovation & Adaptability: Suggests creative approaches to challenges; embraces change and drives continuous improvement.
  • Customer & Stakeholder Focus: Understands Stakeholder needs; delivers value and manages expectations professionally.
  • Initiative: proactive self-starter who takes initiative, manages priorities independently, and delivers high-quality work with minimal supervision.
  • Governance & Compliance: Applies relevant policies and regulations; demonstrates ethical awareness and risk management.

Knowledge, Skills & Experience

Essential:
  • Programme management
  • Experience of working with a CRM system, preferably Salesforce.

Desirable:
  • Familiarity with Monday.com or similar project /task management system.
  • Experiential/event marketing experience desired but not essential
  • Experience of public events and activations in London involving multiple stakeholders desired but not essential.
  • Understanding of either Major Events or Experience ecosystem and operations

Impact & Stakeholder Relationships
  • Internal – Experience Economy team, partnerships, stakeholder team, marketing, events, FDI, business tourism
  • External – GLA, Opportunity London, partners, experience and events ecosystem.

  • 🌴 30 Days Annual Leave: Generous paid time off to rest, recharge, and enjoy life outside of work.
  • 💰 Competitive Salary: We value your contributions and ensure you are rewarded accordingly.
  • 📚 Learning & Development Opportunities: Continuous growth is at the heart of our culture, with ample opportunities for professional development.
  • 🤝 Strong Culture of Belonging: We foster an inclusive environment where every team member feels valued and supported.
  • 🌐 Various Networks for Staff: Connect with like-minded colleagues through our numerous staff networks.
  • 🏦 Competitive Pension Scheme: Secure your future with our robust pension plan.
  • 🔗 Networking Opportunities: Expand your professional network within your chosen field.
  • 🌍 Geopolitical Insights: Gain unique perspectives on global economic and political trends.
  • 🏠 Hybrid Working Arrangement: Enjoy the flexibility of working both remotely and in-office.
  • ✈️ WorkFlex: Take advantage of opportunities to work abroad and experience different cultures.
London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.
We encourage applications from all sections of the community.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.

See also