Programme Origination & Marketing Manager
Posted Updated
Description
<p class="MsoNormal"><b><u>Job Purpose</u></b></p><p></p><p class="MsoNormal">The Manager, Programme Origination reports to the Head,
Program Origination and leads the Programme Origination team in developing and executing
commemorative coin, collectible, bullion and related product programmes. The
role owns programme strategy, concept origination, launch readiness, marketing
communications, delivery governance, P&L actualisation, KPI achievement and
yearly margin targets.</p><p></p><p class="MsoNormal">The role also manages internal teams and external
contractors to deliver cohesive brand positioning, impactful product
communications, effective campaigns and commercially aligned go-to-market execution.</p><p></p><p class="MsoNormal"><b><u>Key Roles &
Responsibilities</u></b></p><p></p><p class="MsoNormal"><b>Programme Origination Leadership</b></p><p></p><p class="MsoNormal">• Lead and manage the Programme Origination team to deliver
programmes, achieve yearly margin targets and strengthen team performance in a
dynamic environment.</p><p></p><p class="MsoNormal">• Own programme planning, execution and review across scope,
schedule, budget, quality, launch readiness, risks and post-launch performance.</p><p></p><p class="MsoNormal"><b>Programme Origination, Marketing & Commercial
Delivery</b></p><p></p><p class="MsoNormal">• Conduct market research, identify trends and originate
differentiated product concepts that challenge the norm and strengthen brand
equity.</p><p></p><p class="MsoNormal">• Oversee marketing and communications plans, product
stories, campaign briefs, sales enablement materials and channel support across
retail, e-commerce, corporate sales and digital platforms.</p><p></p><p class="MsoNormal"><b>Stakeholder, Team & Contractor Management</b></p><p></p><p class="MsoNormal">• Manage internal teams across programme origination,
marketing, sales, design, production and operations to ensure coordinated
delivery and accountability.</p><p></p><p class="MsoNormal">• Manage external contractors, agencies, vendors and
partners to deliver agreed quality, cost, timelines, messaging and brand standards.</p><p></p><p class="MsoNormal">• Monitor programme KPIs and programme-level P&L, track
performance against sales, margin and engagement targets, and drive timely corrective
actions.</p><p></p><p class="MsoNormal"><b>Key Accountabilities</b></p><p></p><p class="MsoNormal">• Leadership, development and progression of the Programme
Origination team.</p><p></p><p class="MsoNormal">• Strong P&L management and actualisation of commercial
objectives, KPIs, yearly margin targets and profitability outcomes.</p><p></p><p class="MsoNormal">• KPI-driven performance management with clear metrics,
timely reviews, accountability and corrective actions.</p><p></p><p class="MsoNormal">• Effective coordination of internal teams, external
contractors and cross-functional stakeholders.</p><p></p><p class="MsoNormal">• Accurate programme reporting, documentation and management
updates.</p><p></p><p class="MsoNormal">• Consistent product marketing, brand messaging, campaign
delivery and customer engagement.</p><p></p><p class="MsoNormal"><b>Key Decisions &
Dimensions</b></p><p></p><p class="MsoNormal">• Recommend programme concepts, timelines, budget
allocations, go-to-market requirements and actions to mitigate risks or improve
performance.</p><p></p><p class="MsoNormal">• Manage the Programme Origination team and influence
cross-functional delivery across marketing, production, operations, sales and
external partners.</p><p></p><p class="MsoNormal">• Oversee internal marketing resources and external
contractors supporting communications, campaigns and customer engagement.</p><p></p><p class="MsoNormal">• Accountable for programme-level P&L actualisation and
KPI achievement, including sales, margin, engagement and timeline adherence.</p><p></p><p class="MsoNormal"><b>Qualifications &
Experience</b></p><p></p><p class="MsoNormal">• Bachelor’s degree in Business, Marketing or a related
discipline.</p><p></p><p class="MsoNormal">• More than 10 years of relevant experience in marketing,
product marketing, integrated communications, programme origination or related
commercial roles, with team leadership experience.</p><p></p><p class="MsoNormal">• Proven experience managing internal teams, external
agencies, contractors and cross-functional stakeholders.</p><p></p><p class="MsoNormal"><b>Skills &
Competencies</b></p><p></p><p class="MsoNormal">• Strong leadership, ownership mindset and ability to work
independently, influence and motivate teams, and drive team progression in a
dynamic environment.</p><p></p><p class="MsoNormal">• Highly organised, proactive and adaptable, with the
ability to manage multiple priorities and solve problems effectively.</p><p></p><p class="MsoNormal">• Strong communication, stakeholder management and
presentation skills.</p><p></p><p class="MsoNormal">• Sound commercial acumen, analytical capability, P&L
understanding and ability to interpret market and performance data.</p><p></p><p class="MsoNormal">• Strong understanding of marketing strategy, brand
communications, campaign execution, product storytelling and customer
engagement.</p><p></p><p class="MsoNormal">
</p><p class="MsoNormal">• Creative thinker who challenges the norm, originates
impactful collectibles and crafts compelling communication messaging that
strengthens brand equity, market appeal and customer engagement.</p><p></p>