Project Manager (26-06939)
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Job Detail
- Campaign Management & Automation: Design and execute end-to-end user journeys and marketing automation across various channels (Email, Push Notifications, In-App Messages, WhatsApp, SMS).
- User Segmentation: Analyze user behavior and touchpoints to build dynamic and relevant audience segments.
- Platform Optimization: Act as the daily platform owner, ensuring smooth operations, campaign architecture maintenance, and data hygiene within the CEP system.
- A/B Testing: Develop and execute continuous experiments (A/B/n testing) on messaging, visuals, and delivery times to improve conversion rates.
- Reporting & Data Analysis: Monitor campaign performance metrics (Open Rate, CTR, Conversion Rate, Churn) and translate this data into actionable reporting templates.
- Cross-Functional Collaboration: Work closely with the Data, Product, and Developer/IT teams to ensure event tracking, user attributes, and data flows from backend systems are seamlessly integrated into the CEP platform.