Project Manager (Taught Postgraduate Programmes and Strategic Initiatives)

Faculty of Humanities

The appointee will provide strategic and operational leadership in the marketing, student recruitment and development of the Faculty’s taught postgraduate programmes, while supporting the Faculty’s broader strategic development priorities.

Key responsibilities include\:

• Leading the development and implementation of targeted marketing and student recruitment strategies to promote the Faculty’s taught postgraduate programmes, and increase the enrolment of local and non-local students, with particular focus in the Greater Bay Area and other priority regional markets;
  

• Planning and executing communication campaigns, outreach activities and promotional events to enhance the global visibility of the Faculty’s taught postgraduate programmes;
  

• Evaluating the effectiveness of marketing campaigns, gathering marketing intelligence and providing data-informed recommendations to Faculty leadership;
  

• Supporting the planning and development of new taught postgraduate programmes within agreed timelines, and ensuring their smooth operation and effective implementation;
  

• Leading the admissions and operations of taught postgraduate programmes team, and contributing to the achievement of enrolment targets; and
  

• Establishing and strengthening partnerships with institutions, industry organisations and other stakeholders in Hong Kong, the Greater Bay Area, and beyond.

The appointee will work closely with academic and administrative colleagues across the Faculty and University, engage external partners, and perform other duties as assigned by the Faculty Dean or his/her delegates. The appointee may be required to work off campus and undertake business travel as necessary.

Applicants should have a recognized University degree, preferably a Master’s degree in Education, Marketing, Communications or a related discipline, with normally 12 years or more of relevant post-qualification experience, preferably gained in tertiary education institutions. Applicants should have strong leadership and coordination skills to manage projects in team settings, experience in staff supervision, conflict resolution, sensitivity to confidential matters, and the ability to handle challenging situations tactfully. The ability to work effectively in a fast-paced, and dynamic academic environment. Excellent presentation, communication, interpersonal and negotiation skills are required for liaising with internal and external stakeholders, with high proficiency in written and spoken English and Chinese (including Putonghua).

Shortlisted candidates will be invited to attend a written test.